Matthew Walker is to launch a new sponge pudding range onto the shelves of major retailers. The Scrummie range of puddings from the Northern Foods business consists of five varieties, each topped with a different sauce.
The range has been launched following research by Matthew Walker which has shown that sponge puddings are not just popular as an alternative to Christmas puddings, but that there is all-year-round demand. “Our extensive research identified a clear opportunity for a convenient and indulgent sponge pudding in bakery,” said Melody Chapman, commercial director at Matthew Walker. “The packaging for each flavour has its own stickie fingerprint and even a quirky poem to describe the ingredients.”
They can be microwaved in 90 seconds and will be the first branded ambient pudding range launched in the bakery aisle. They are made from 100% butter sponge, free range eggs and contain no artificial ingredients.
The puddings will be available in Syrup Sponge, Stickie Toffee & Pecan Nuts, Chocolate, Spotted Dick and Cherrie Jam flavours, and have a shelf-life of 5-6 weeks from point of purchase.
The Scrummie range will be available in Tesco and Sainsbury’s from January 2009.