Graze, the online snack subscription business, has moved into retail for the first time.
Sainsbury’s, Boots and WH Smith Travel have all signed up to take listings of Graze’s Good to Go range, which comprises 12 on-the-go snack punnets across sweet and savoury. After being approached directly by retailers, which were looking to extend their healthy snack offer, Graze developed the range using its most popular-rated snacks available as a guideline.
The full range has launched in more than 850 Sainsbury’s stores, while an initial trial of nine SKUs in Boots delivered the company’s highest rate of sale across its total snack business.
The range includes a lemon drizzle flapjack; original fruity flapjack; dark chocolate cherry tart; Thai sweet chilli dippers; and herby bread basket.
Anthony Fletcher, Graze chief executive, said: “We’ve taken our expertise as an online business and our most popular products to inspire a range that’s delicious and balanced and at a great price point.
“We’re confident Graze Good to Go will be a hit with our existing dedicated grazers and a new set of customers, which our retail presence will open us up to.”
Tom Newton, co-founder and head of marketing, added: “We can’t wait to see the Graze Good to Go range in shops and it has been amazing that so many retailers share our excitement.
“We know people want good snacks that are exciting too, so they can really look forward to enjoying them and feel good afterwards. This is at the heart of everything we do at Graze; we want to make good snacks exciting and our retail launch will bring that to life for more of the nation’s snackers.”