National Cupcake Week

13-19 September

Nationwide

www.bakeryinfo.co.uk

Next month sees the second National Cupcake Week, organised by BB in partnership with Food Network UK and sponsored by Chevler and Renshaw.

The Week will provide bakers with an unrivalled opportunity to generate extra sales. In preparation, British Baker launched its UK-wide search for the country’s Best Cupcake and received a fantastic response, with over 60 entries. Judging took place on 3 August, when the top seven winners one for each day of the week were selected, and the Overall Champion was chosen (pages 14-17).

Attract new customers and reward your loyal clientele with some special cupcakes. Decorate your windows with a colourful cupcake display and do everything in your power to bag those extra sales.