UK supermarket bread remains among the cheapest in the world, latest figures from the Economist Intelligence Unit (EIU) indicate.
The data, supplied exclusively to British Baker, indicates that UK supermarket bread is cheaper than that on sale in supermarkets in countries including Bangkok in Thailand, Rio de Janeiro in Brazil, Lagos in Nigeria and Santiago in Chile. A kilo of bread in a supermarket in London cost 73p, making London the 33rd cheapest city in the world for supermarket bread. And in Manchester, the other UK city in the survey, supermarket bread came in at 66p, 24th cheapest in the world.
The survey reveals that the most expensive supermarket in the world to pick up a loaf is in Seoul, South Korea where it costs £2.73 for a kilo.
The EIU’s ranking of bread prices in 128 countries around the world was gathered by mystery shoppers in March 2007. Prices are worked out for each city by taking the weight and cost of a typical loaf of bread and calculating price per kilo. Shoppers visit a supermarket, a mid-priced retailer and an upmarket foodhall.
The latest survey reveals that the average price of a kilo of bread in London is £1.19, which makes it 72nd on price out of the cities surveyed. But UK bread may be rising up the world ranks. London’s last average price tag, in September 2006, was £1.09.