Border Biscuits is set to launch its first national television advert as part of its new marketing campaign.
The 30 second advert features Border’s seven new animated Biscuitiers characters carefully making biscuits with the strapline Border Biscuitiers Bake Better Biscuits. Voiced by actor Derek Griffiths, the advert was produced by creative agency Guy & Co.
The first advert will be broadcast tonight at 19:15 on ITV, followed by broadcasts on ITV, ITV3, STV and STV Player.
The marketing campaign, part of a £4.3m investment in the brand, also features trade and consumer print activity, along with social media and outdoor advertising.
Lesley Ann Gray, brand and marketing manager at Border Biscuits, said: “All of our staff share the same vision – making exceptional biscuits that people love, and we go to great lengths to do this. We really wanted to tell this story through our new advertising campaign and the warm, loveable Border Biscuitiers do this perfectly.
“This is our first national advertising campaign, and we’re excited to introduce the Border Biscuitiers to our incredibly loyal customers who have supported us for over thirty years.”
Border Biscuits recently won the Lanarkshire Food & Drink Award at the Lanarkshire Business Excellence Awards 2016.