Jamie Oliver has opened a new takeway food unit at the Bicester Village high-end shopping mall.
The unit, which had a low-key launch earlier this year, comes as the chef and entrepreneur puts the final touches to his bespoke ‘grab and graze’ Jamie’s Italian Bakery at Gatwick Airport, which opens on Monday 2 July.
The Fabulous Feasts pod serves “informal and rustic” takeaway food and Oliver has described the concept as a “miniature restaurant”.
He said: “It’s a first of its kind. It’s like a miniature restaurant in a way – doing takeaways but obviously really top-quality stuff. I suppose it’s also different because we’ve done it in a low-key way, which has meant that the public have had to almost stumble across the pod by accident.”
Commenting on his imminent arrival at Gatwick, Charlotte Christiansen, business development manager, catering and services at the airport, said: “Our partnership with Jamie Oliver heralds an exciting time for us as we continue to roll out our £1bn investment programme across the airport. With 70% of departing passengers shopping, drinking or dining at Gatwick, we’ve worked closely with Jamie Oliver to create a concept that would appeal to all of our passenger group.”
Fabulous Feasts is ordinarily the contract catering arm of Jamie Oliver’s empire, which has the logo ‘We’re here to do things differently’ and has previously run events at the TEDx conference at London’s Science Museum and Hyde Park.
It is not known if Oliver intends any further roll-out for Fabulous Feasts.