Scotmid has told British Baker of plans to expand its offering from The Breadwinner Bakery into 30 more stores throughout this year.
The Breadwinner Bakery has been supplying to the convenience store chain for two years, in 15 different stores, but expects to add 30 more around Scotland through the year.
Scotmid said this was part of the firm’s plan to develop its overall bakery business.
Scotmid is included on the Real Bread Campaign website in its “online guide dedicated to helping you seek out places to buy Real Bread and related bits and bobs”.
Stephen Brown, bakery and local sourcing manager for Scotmid, said: “The fact that the products are handmade and the bakery is situated close to our stores that currently stock their products is a great story to tell, as is the fact that they are delivered twice daily every day – we know we have something unique in our stores.
“While we continue to stock plant bread, our customers have expressed great interest in traditional and different types of breads.”
Stephens the Bakers of Dunfermline, Goodfellow & Steven and Aulds bakery also supply craft baked goods into other Scotmid stores around Scotland.
A spokesman from Scotmid said: “We have some 25 stores still to go in the craft bakery roll-out, which will see all 190 plus of our stores with a fresh craft bakery model. However, we continue to explore how we can grow and develop our current store sales with our bakery partners, looking at new and emerging options.”
In England, Greggs has also begun to supply into convenience stores, signing a deal with Spar, Moto and Euro Garages.