Irwin’s Bakery has sealed a deal with Tesco to supply a range of its traditional table breads in selected stores across Northern Ireland.
The exclusive deal, with the supermarket retailer, will see the family-run bakery’s product range made available from a dedicated self-service bakery table.
It includes a baked wheaten and date bread, a baked cinnamon and raisin soda bread, a baked tea loaf and Belfast Baps - a small loaf created by philanthropist Bernard Hughes in the 1840s.
Stefan Szymura, account manager at Irwin’s Bakery said: “We are proud of our heritage and reputation for producing authentic Irish breads made with traditional recipes and techniques, so we were delighted to work with Tesco NI to create this range of artisan breads for local consumers.
“The unique table bread bakery table evokes a local home bakery feeling where consumers can hand select their favourite traditional breads. We plan to continue our work with Tesco NI to develop new and exciting products for the table bread range.”
Cliff Kells, commercial manager at Tesco, said: “Irwin’s is bringing the best of local baking heritage to Tesco shoppers across Northern Ireland. We are delighted to bring another local product a little closer to our customers, in keeping with our Taste NI campaign to help shoppers get more acquainted with our home-grown local produce. This is a delicious range that keeps the passion for these sometimes-forgotten local specialities alive and our customers already love it."