Matcha layer cake

Source: Getty Images / nokkala

Publication date: Wednesday 16 April

Editorial submissions deadline: Wednesday 26 March 2025

Editorial contact: amy.north@wrbm.com

Matcha, tiramisu, pistachio, and s’mores are among the trending flavours for baking in 2025, but how are they being used by bakers of all shapes and sizes? This feature will find out.

Key areas this article will explore include:

  • What are the next big flavours in bakery and why?
  • What are the influences and/or trends behind these flavours gaining popularity?
  • How are they being used and what other flavours or formats are they being paired with? Provide examples of bakery products which incorporate them.
  • What can bakers do to take this further?
  • What flavours proving popular in other food and drink categories, such as alcohol, snacks, or ice cream, that could work in bakery?
  • What influence is social media, such as TikTok, having on the flavours and ingredients being used in bakery?