- Publication date: Wednesday 10 September 2025
- Editorial submissions deadline: Wednesday 20 August 2025
- Editorial contact: Dan Riley dan.riley@wrbm.com
Sourdough remains the darling of the baking industry, driving growth and interest for large and small players alike. Need proof? Just look at the success of Jason’s Sourdough. But the Geary’s brand isn’t the only one benefitting from consumer interest in sourdough as this feature will find out.
Key questions this feature will explore:
- Which firms are investing in the sourdough market? What impact will this have?
- How are the retailers’ sourdough ranges changing, both for ISB and wrapped loaves?
- How are the options in the out-of-home market changing?
- How much growth is left in the sourdough market?
- How can players of all shapes and sizes tap into this?
- What are consumers’ top considerations when it comes to sourdough and why?
- How are bakeries marketing their sourdough loaves?
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