Halloween cake

Source: Getty Images

  • Publication date: Wednesday 16 August 2023
  • Editorial submissions deadline: Wednesday 2 August 2023
  • Editorial contact: Amy North amy.north@wrbm.com

Halloween is fast approaching so British Baker is getting stuck into the trends likely to play out on the bakery scene during the spooky season. We’ll also explore what bakers of all sizes can do to boost ranges and make the most of a growing occasion in the bakery calendar.

Key questions this feature will explore:

  • What bakery products are we likely to see this Halloween?
  • What are the key themes in terms of flavours, decorations, etc?
  • What do consumers want from Halloween bakery ranges? Are they looking for classic spooky treats or something more surprising? How does this differ by age group?
  • How can bakers cater to these consumer needs?
  • How can bakers make the most of Halloween in 2023?