Brits’ love of nostalgia, and Americana, has helped fuel interest in mallow as both a topping and filling. Recent launches have included a mallow range from Macphie, while Krispy Kreme last year unveiled a S’mores doughnut containing a mallow filling.
- Publication date: 9 April 2019
- Editorial submissions deadline: 22 March 2019
- Editorial contact: amy.north@wrbm.com
FEELING MALLOW
Brits’ love of nostalgia, and Americana, has helped fuel interest in mallow as both a topping and filling. Recent launches have included a mallow range from Macphie, while Krispy Kreme last year unveiled a S’mores doughnut containing a mallow filling.
Mallow has also been suggested as a growing trend in wedding cake coverings.
This article will look at the reasons behind the popularity of mallow, and how bakers are making use of it – including key challenges around its use.
No comments yet