This feature will look at the opportunity to expand the traybakes and slices category through hybrid-focused innovation.

  • Publication date: 12 November 2019
  • Editorial submissions deadline: 14 October 2019
  • Editorial contact: Abbie Dawson – abbie.dawson@wrbm.com

Hybrid innovation

This feature will look at the opportunity to expand the traybakes and slices category through hybrid-focused innovation.

A recent example of this is the Brookie that was a finalist at the 2019 Baking Industry Awards and is described as a combination of a brownie and a cookie.

What other hybrid products have been brought to the traybake market, and what opportunities are there for future development of such products?

Other topics

This feature will also look at the growth of the Mr Kipling slices range, and retail sales market data

Topics