Muffins are well established in the breakfast market, but what can be done to extend their appeal to other occasions and other parts of the day?

MUFFINS

  • Publication date: 5 September 2019
  • Editorial submissions deadline: 5 August 2019
  • Editorial contact: Amy North – amy.north@wrbm.com

ANY TIME, ANY PLACE

Muffins are well established in the breakfast market, but what can be done to extend their appeal to other occasions and other parts of the day?

For example, savoury muffins are well established in some parts of the world – could they become popular in the UK?

Is there an opportunity for healthier muffins targeted at the school lunch market, or functional muffins with added protein?

How do themed seasonal muffins perform and can more be done with muffins around specific events?

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