Turning traybakes into a super-premium offer.

British Baker Insight Feature Synopsis

• Publication date: 1 November 2017

• Editorial submissions deadline: 2 October 2017

• Editorial contact: Anne Bruce – annebruce@rocketmail.com

While the war on sugar means some consumers are treating themselves to a sweet treat less often, when they do so many want that treat to be as indulgent as possible.

This feature will look at ways that bakers can make their traybakes and slices stand out from the competition while demanding a higher price point – making their bakes super-premium with exciting toppings and ingredients

What trends should bakers look to adopt? What can they learn from adjacent product categories? What sort of price can such products command?

This feature will also look at:

Healthy slices and bakes: On the flipside of the ‘super indulgent’ trend is nutritious snacking as some consumers seek snacks that offer nutritional benefits alongside great taste. Is this something traybakes and slices could tap by developing products containing healthy ingredients with lower sugar content?