Traybakes are a mainstay of the coffee shop and café market but also play a role in the grab-and-go snacking category.
- Publication date: 6 November 2018
- Editorial submissions deadline: 8 October 2018
- Editorial contact: Chloe Ryan – chloeryan.freelance@gmail.com
From tea room treat to on-the-go snack
Traybakes are a mainstay of the coffee shop and café market but also play a role in the grab-and-go snacking category.
This feature will look at ways that suppliers and retailers can further tap the on-the-snacking opportunity with new flavours and formats. Topics to be examined will include:
- How traybakes can offer the nutrition and functionality shoppers are demanding from their snacks, including higher protein and fibre
- Suitable price points for grab-and-go products
- On-the-go packaging formats – particularly given concerns over plastic waste
- Balancing the demand for indulgence with desire for healthy products
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