Vegan cinnamon buns

Source: Getty Images

  • Publication date: Wednesday 12 January 2023
  • Editorial submissions deadline: Friday 16 December 2022
  • Editorial contact:

 Vegan continues to grow apace in the baking industry but how will it evolve in 2023? This feature will find out. Key areas this article will explore include:

  • How much is the vegan bakery market worth?
  • What are the most popular types of products in this space?
  • What growth potential is there, and which products/areas will drive this growth?
  • Which manufacturers/brands are investing in vegan?
  • What are the top trends in the vegan bakery market?
  • How are vegan baked goods being marketed? Who is their target audience?
  • How are consumer perceptions of vegan baked goods changing (for better or worse)?
  • Which areas of sweet vegan bakery development still pose challenges for bakers and manufacturers and why?