A black woman pointing at vegan baked goods through a window

Source: Getty Images / Klaus Vedfelt

  • Publication date: Wednesday 10 January 2024
  • Editorial submissions deadline: Friday 15 December 2023
  • Editorial contact: amy.north@wrbm.com

Vegan continues to grow in the baking industry but how will it evolve in 2024? This feature will find out. Key areas this article will explore include:

  • How much is the vegan bakery market worth?
  • What are the most popular types of products in this space?
  • What growth potential is there, and which products/areas will drive this growth?
  • What were the top vegan launches in 2023 and why?
  • Which manufacturers/brands are investing in vegan?
  • What are the top trends in the vegan bakery market?
  • How are consumer perceptions of vegan baked goods changing (for better or worse)?
  • Which areas of vegan bakery still pose challenges for bakers and manufacturers? Why?
  • How are vegan baked goods being marketed? Who is their target audience?