A carrot cake with chocolate bunnies and carrots on top

Source: Getty Images

  • Publication date: Wednesday 15 March 2023
  • Editorial submissions deadline: Monday 6 March 2023
  • Editorial contact: Amy North amy.north@wrbm.com

Easter is a key date in the diary for any baker so it’s crucial to deliver a range that consumers want. Hot cross buns are a mainstay but there are other baked goods looking to grab a slice of seasonal sales. So, how is the Easter bakery market evolving? This feature will find out.

Key areas this article will explore include:

  • How is the Easter bakery market evolving?
  • What are the top flavours for Easter bakery items in 2023?
  • What notable NPD has been unveiled for the 2023 occasion?
  • There are many Easter bakery items from across the globe. Which ones could find a market on UK shores and why?
  • Hot cross buns are a big part of the Easter bakery market – what innovations can be seen in this arena?
  • Many of the Easter-themed bakery items are sweet. Are there opportunities for savoury baked goods at Easter? Why/why not?