- Publication date: Wednesday 15 March 2023
- Editorial submissions deadline: Monday 6 March 2023
- Editorial contact: Amy North amy.north@wrbm.com
Easter is a key date in the diary for any baker so it’s crucial to deliver a range that consumers want. Hot cross buns are a mainstay but there are other baked goods looking to grab a slice of seasonal sales. So, how is the Easter bakery market evolving? This feature will find out.
Key areas this article will explore include:
- How is the Easter bakery market evolving?
- What are the top flavours for Easter bakery items in 2023?
- What notable NPD has been unveiled for the 2023 occasion?
- There are many Easter bakery items from across the globe. Which ones could find a market on UK shores and why?
- Hot cross buns are a big part of the Easter bakery market – what innovations can be seen in this arena?
- Many of the Easter-themed bakery items are sweet. Are there opportunities for savoury baked goods at Easter? Why/why not?
No comments yet