- Publication date: Wednesday 27 November 2024
- Editorial submissions deadline: Wednesday 25 September
- Editorial contact: Amy North amy.north@wrbm.com
What will bakery’s biggest trends be for 2025 and beyond? This feature will find out.
It will explore the up-and-coming trends that will make an impact on the bakery scene in the next year, covering topics from flavours to formats, sourcing and ingredients, production methods, retail channels, sustainability, and more.
The trends may be broad in scope or specific to a type of product, with everything from bread to buns, cakes, pastry, pies and more considered.
To establish the trends, we want to know:
- What are the biggest bakery trends for 2025 and beyond?
- How are wider influences, such as macroeconomic factors, consumer shopping habits, or concerns around sustainability, impacting different parts of the bakery sector?
- How will current, upcoming or potential legislation impact the baking industry?
- What is the greatest challenge facing your bakery business in 2025 and why?
- What is the greatest opportunity being presented to your bakery business in 2025 and why? How will you be taking advantage of it?
- What flavours, formats, and occasions will be big in bakery in 2025?
- What are the key areas of focus when it comes to health?
- How are consumer needs evolving? How does this differ across different generations?
- What impact is social media, such as TikTok, having on the bakery market and consumers’ perception and expectation of it?
- Which bakery products are set to go mainstream next year and why?
- How are consumer shopping habits changing the way bakery products are sold?
- What part do different channels – delivery, click & collect, bricks & mortar, etc – have to play in the bakery market in the future?
Note: where possible, please provide data to support your comments.
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