Loaves of bread on shelves

Source: Getty Images

Publication date: October 2023

Editorial submissions deadline: Friday 13 October

Editorial contact: amy.north@wrbm.com

What’s happening in the world of in-store bakeries? This feature will find out as we speak to the retailers and their suppliers to explore the key changes and areas of focus.

Key areas this article will explore include:

  • How are in-store bakeries performing in comparison to the rest of the bakery market?
  • How has the in-store bakery market changed over the past year? Are there new players, changes to major retailers’ strategies, new displays etc?
  • What strategies are the supermarkets employing to make the most of the format?
  • What are the key trends being seen in this market?
  • What are the standout new product launches from in-store bakeries recently?
  • What is the divide between scratch baking and bake off by the major players?
  • How could the market change over the coming year?