An award-winning Fulham-based micro bakery, Ma Baker, is to take centre stage at the launch of the UK’s 2016 Small Business Saturday campaign on 3 December.

This is the fourth consecutive year of the campaign, which last year saw £623m spent with small businesses across the UK on Small Business Saturday, a rise of £119m on the previous year.

Ma Baker delivers its homemade bread throughout London and all its products are made from ground organic flours sourced from the Cotswolds and other natural ingredients.

It recently won Highly Commended Best New Business at the Hammersmith and Fulham Brilliant Business Awards.

Small Business Saturday UK director Michelle Ovens said: “The British public has a great affection for small businesses and we continue to see that grow year on year. The small businesses themselves really make the campaign, as they effectively deliver it on the ground and collectively show the depth and breadth that exists within the sector.

She added: “This year we aim to reach more people, get more engagement, and encourage more people to support small businesses.”

The campaign has previously trended at number one in the UK on Twitter with more than 100,000 campaign-related tweets being sent.

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.