Bridor's Arty Croissant and Pain au Chocolat  2100x1400

Source: Bridor

New ranges of cheesecakes, loaf cakes, cookies, biscuits, and pastries are among the sweet treats recently rolled out by bakery manufacturers.

There are also some decadent eclairs, yum yums, and muffins looking to offer indulgence over the festive period and into the New Year.

You can catch up with the host of new bakery goodies being launched for Christmas in our series of articles here.

In the meantime, let’s take a finer look through the sweet bakery NPD being unveiled by suppliers:

Just Desserts Yorkshire cheesecake range

Source: Just Desserts Yorkshire

Cheesecake range, Just Desserts Yorkshire

These individually packaged single-serve cheesecakes are said to give retailers and foodservice operators the opportunity to grow “on the shelf” offerings.

With an rsp of between £2.70 and £3.20 each, the cheesecakes are available in a dozen different flavours including Creamy Dreamy, Ferrero Rocher, Oreo, Salted Caramel, White Chocolate Orange, Lotus Biscoff, Strawberry Glaze, Lemon, Terry’s Chocolate, Milk Lindt Chocolate, White Lindt Chocolate, and Raffaello.

The range forms the latest expansion of Just Desserts’ branded products for retail, following the launch of its Classic Sponge Cakes earlier this year.


Regal's The Cake Emporium Loaf Cake Range

Source: Regal Food Products Group

Loaf cake range, The Cake Emporium 

Just Desserts Yorkshire owner Regal Food Products Group has also launched a new sweet bakery brand, The Cake Emporium, which debuts a range of loaf cakes rolling out at Morrisons stores.

The trio of varieties – Maderia Cake, Cherry Cake and Sultana Cake – are designed for special occasions such as the upcoming Hogmanay celebrations (New Year’s Eve). Priced at £2.25 each, they give a “nod to Scottish heritage” with a tartan pattern in the packaging.


D*mn Good cookies range

Source: D*mn Good

Plant-based snacking brand D*mn Good, previously named Raw Bake Station, has an explicit mission to “kick toxic diet culture’s ass” with its range of gluten-free cookies including HSFF-compliant and nut-free options in fresh new packaging.

The London manufacturers aims to help repair young people’s relationship with food and their mental health, claiming that 70% of the population struggles with body image and low self-worth at some point in their lives.

The range D*mn Good comprises four new cookie flavours – Chocolate Orange & Ginger, Salted Double Choc, Vanilla & Chocolate, and Honeycomb & Chocolate – each coming in 38g packs priced at £1.60 and available online, via Ocado, or at Co-op and Daylesford stores.


McVitie’s Victoria Chocolate Orange Dreams and McVitie’s Victoria Chocolate Creations Gifting Pack  2100x491

Source: Pladis

McVitie’s Victoria gifting boxes, Pladis

Pladis launches its inaugural range of year-round selection boxes under its McVitie’s Victoria sub-brand, which is aimed at capitalising on the 25% year-on-year growth of biscuit gifting (Nielsen EPOS data for 52w/e 23 January 2023).

Transcending its position from a firm favourite among the Victoria Assortment to its very own selection box is the McVitie’s Victoria Chocolate Orange Dreams. Each box (rsp: £2) contains eight crunchy chocolate biscuits filled with orange flavoured cream and enrobed in dark chocolate. Meanwhile, the McVitie’s Victoria Chocolate Creations Gifting Pack (rsp: £2) is home to a half dozen milk, white and dark chocolate coated biscuits. Available now at Sainsbury’s stores, both products will be rolling out across other major retailers plus convenience and wholesale channels in the new year.

“Seasonal biscuit gifting has long been popular, but there’s a huge, relatively untapped, £42M+ opportunity for biscuit gifts which hit the mark all year long,” says James King, marketing director – McVitie’s at pladis UK&I. “And, amidst the cost-of-living crisis, this shows no sign of stopping with shoppers increasingly seeking out thoughtful, indulgent gifts that won’t break the budget.”


The Delicious Dessert Company's Blonde Chocolate Éclairs and Naughty But Nice Yum Yums 2100x1081

Source: The Delicious Dessert Company

Blonde Chocolate Éclairs (left) and Naughty But Nice Yum Yums

Éclairs & Yum Yums, The Delicious Dessert Company

Looking to add “a touch of decadence and a sprinkle of Christmas fun” during the festive period and beyond are a pair of products from the Bakkavor-owned sweet bakery brand, which recently launched at Tesco stores.

The Blonde Chocolate Éclairs feature choux pastry filled with caramel sauce and cream, hand-finished with blonde chocolate fondant and decorative lacing. The Naughty But Nice Yum Yums are topped with strawberry fondant, and hand finished with green lacing and white chocolate stars.

“It has been a challenging year for most people, and it is nice to sometimes indulge in something that makes us happy,” said Claire Smith, head of insight at The Delicious Dessert Company.


Délifrance Biscoff Muffin  2100x1400

Source: Délifrance

Biscoff Muffins, Délifrance

The latest innovation from the bakery goods manufacturer is billed as creating the “ultimate muffin experience”, featuring a soft vanilla muffin precisely filled with “a generous 15.2%” of the world-famous Biscoff spread.

Available from national wholesalers and sold frozen in boxes of 24, the muffins are described as ideal for consumers who eat breakfast on-the-go and can be enjoyed as an indulgently delicious snack throughout the day. Requiring only two hours of defrost time, they are convenient for busy outlets and come without toppings, so can be personalised to suit consumer preferences.


Bridor's Arty Croissant   1630x1800

Source: Bridor

Arty Croissant

Arty Viennese pastries, Bridor

A never-seen-before industrial bakery tool, developed over three years of extensive research, is said to be behind the creation of supplier Bridor’s new frozen ready-to-prove pastries.

The new products, which form part of the Éclat du Terroir range, include the Arty Croissant (75g) and the Arty Pain au Chocolat (80g). The former boasts a distinctive pyramidal shape with finely layered laminations, and a recipe affording a buttery flavour complemented by caramel noted. Meanwhile, the latter product utilises an industry-first folding technique to result in an ultra-flaky structure and allowing for even distribution of chocolate filling (20% extra chocolate compared to Bridor’s original version).

“Created especially for artisan bakers using new, world-first production methods, the ARTY Croissant and Pain au Chocolat are the perfect embodiment of our commitment to delivering exceptional taste and visual experiences,” said Erwan Inizan, UK sales director at Bridor.