Burton’s loses sales and market share as it shuns deep discounts
Burton’s Foods - producer of brands including Maryland and Jammie Dodgers - has said it lost share in the sweet biscuits market in 2015 after refusing to participate in aggressive category price cuts.
To continue reading, register for free
You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!
Don’t miss out:
- Unlimited access to content
- Regular newsletters to your inbox
- Save articles to read later on
- A more personalised experience
Already registered? Please log-in here