Allied Bakeries hires new category director

Allied Bakeries has appointed Martin Garlick as category director.

Having held the same position for rival bread company Warburtons, Garlick will head Allied Bakeries’ category team, working closely with their customers “as they strive to grow the bakery category”, according to the company.

Commenting on his position, Garlick said: “Bakery is a fantastic category to work in, a staple for consumers and therefore a critical sector for our customers.

“It has, and always will be, one of the key categories within their stores, so I am delighted to be joining the Allied Bakeries’ team and look forward to working closely with our trade partners to ensure that together we grow and develop a bakery category that is fit for the future.”