Period-themed pancakes and tampon macarons are to be served at a London eatery, which is taking part in what has been dubbed the UK’s biggest-ever brunch.

The Book Club in Shoreditch will sell the quirky bakery items next month in support of charity Bloody Big Brunch, which aims to raise funds and awareness of period poverty and destigmatise conversations around the subject.

Red velvet pancakes will be prepared in-house and sold individually for £8 or with a tampon macaron supplied by macaron specialist Ohlala for £9.50 between 3 and 10 March with 15% profit from each dish going to the charity.

Research commissioned by Bloody Big Brunch earlier this month found that almost three in 10 women and girls throughout the country have been unable to afford menstrual products.

The forthcoming activity forms part of a wider move by Bloody Big Brunch to launch the UK’s biggest-ever brunch and break the stigma around the topic.

As part of this, the charity is encouraging people to host their own brunches at home on 3 March and serve Bloody (or Virgin) Marys to friends and family.

Guests will be required to pay for their drinks with period products, purchasing through the buy-one-give-one social enterprise Hey Girls, which will automatically double donations and distribute to charities around the UK including The Red Box Project, Bloody Good Period, Girlguiding Scotland, YWCA and Freedom4Girls.