Trade body the Cornish Pasty Association has launched a scheme for retailers that sell genuine Cornish pasties but don’t necessarily make their own.

The group, which represents manufacturers of Cornish pasties, has developed a Recognised Retailer scheme to help people find a genuine Cornish pasty when they want one.

It is open to any business, anywhere, that sells Cornish pasties made by a certified producer. The scheme will include an online directory of stores, while retailers will be encouraged to use the association’s ‘Genuine Cornish Pasty’ trade mark.

“Our association was created to give Protected Geographic Indication to the Cornish pasty, which means that only pasties made in the correct way, to the specified recipe and in Cornwall can be sold using the Cornish pasty name,” said the Cornish Pasty Association chairman Jason Jobling.

“It’s now time for us to evolve, raising awareness of the Cornish pasty’s distinctiveness even further and giving pasty businesses more reasons to get involved.”

The scheme will also enable more businesses to take part in Cornish Pasty Week, which took place for the first time this February. Activity included partnering with George Eustice, MP for Camborne and Redruth, to host a reception at the Houses of Parliament.