Finsbury Food Group has unveiled a range of licenced cakes for spring 2023 with Harry Potter, Peppa Pig, and Mario Kart among the characters featured.

The line-up, which will be available in supermarkets nationwide, includes celebration cakes and cupcakes as well as bites made under the long-standing partnership between Finsbury and Thorntons.

Here are the products rolling out in the coming weeks:


Mario and Luigi on a celebration cake

Source: Finsbury Food Group

Mario Kart Celebration Cake

This nut-free celebration cake consists of sponge with a layer of raspberry jam and sweet filling, covered with soft icing and finished with edible Mario and Luigi decorations. It includes stickers and a scene to colour in.

Available now in Asda, Tesco and Nevilles (rsp £12)


Strawberry and Chocolate Cupcakes in TGI Fridays packaging

Source: Finsbury Food Group

TGI Fridays – Strawberry & Chocolate Milkshake Cupcakes

Finsbury continues to grow its partnership with TGI Fridays, which kicked off with traybakes in 2021, with a six-pack of cupcakes inspired by the restaurant’s milkshakes.

The strawberry cupcakes comprise soft sponge topped with strawberry cream cheese flavour frosting, edible crunchy decorations, and strawberry sauce. The chocolate variants, meanwhile, see chocolate sponge topped with chocolate frosting, fudge pieces and chocolate sauce.

Available in packs of six in Tesco from mid-April (rsp £4.50)


A celebration cake with Peppa Pig and her brother George on it

Source: Finsbury Food Group

Peppa Pig Celebration Cake

Featuring Peppa Pig and her brother George, the celebration cake sees sponges sandwiched with raspberry jam and sweet filling, covered with soft icing and edible character decorations.

Available in Tesco from mid-April and Asda from mid-May (rsp £12.50)


A celebration cake with Bluey and friends on top

Source: Finsbury Food Group

Bluey Celebration Cake

Tapping into demand for all things Bluey, this celebration cake comprises sponge with a layer of raspberry jam and sweet filling, all covered with soft icing.

Available in Tesco, Asda and Morrisons from mid-April (rsp £12)


The Little Mermaid Cake in packaging

Source: Finsbury Food Group

The Little Mermaid Celebration Cake

Finsbury has created this cake to tie-up with the release of Disney’s latest iteration of the classic tale. It comprises sponge sandwiched with a layer of raspberry jam and sweet filling, covered with colourful icing, with a 3D Ariel on top.

Launching soon in Asda, Tesco and Morrisons (rsp £13)


Harry Potter Hogwarts Chocolate Crest Cake

Source: Finsbury Food Group

Harry Potter Celebration Cake

This cake embraces the continued popularity of Harry Potter with shoppers of all ages. On the outside it displays the Hogwarts School of Witchcraft and Wizardry shield, complete with crests for the four houses. Inside consumers will find chocolate cake with chocolate filling.

Available soon in Asda and Tesco (rsp £14)


Salted Caramel Marble Bites

Source: Finsbury Food Group

Thorntons Salted Caramel Marble Bites

Finsbury’s partnership with Thorntons continues to go from ‘strength to strength’, according to the manufacturer. The latest piece of NPD, the Salted Caramel Marble Bites, have a flavour profile that blends both brownie and blondie, Finsbury said, coated with Thorntons chocolate.

Available in Tesco from April and Asda and Sainsburys from May (rsp £1.85)