All Sweet articles
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Product News
Dessert developments: bakers launch new pastries, doughnuts, cakes, and more
On-trend pistachio croissants, makeup-themed doughnuts, and Biscoff sauce drizzled pretzel bites are among the latest sweet innovations unveiled by bakery brands
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Product News
Bake her day: new sweet bakery treats rolled out for Mother’s Day 2025
The giftable NPD set to make mums smile on 30 March ranges from Raspberry & Elderflower cake to free-from doughnuts, flower-topped cupcakes, and botanical macarons
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Feature
What are the top trends in bakery this Easter?
Dessert-inspired and pre-filled hot cross buns are among the rising bakery trends for Easter alongside pastel colours and international formats
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Product News
Supermarkets unveil new hot cross bun flavours for Easter 2025
Tiramisu, rhubarb & custard, apple crumble, and chocolate & caramel are among some of the new flavours of hot cross buns to be rolled out for Easter 2025
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News
Cake Box agrees £22m acquisition of Asian dessert specialist Ambala Foods
Egg-free cake specialist will issue new shares to part-fund the acquisition of the Ambala brand, its 22 retail stores, and its 42,000 sq ft manufacturing facility
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News
Entry deadlines for Britain’s Best Cake and Loaf 2025 extended
Bakers now have until Monday 17 March to submit their most prize-worthy creations into either competition, which will judged early next month at the NEC Birmingham
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Product News
Costa brings vibrancy to spring 2025 with fresh sweet bakery treats
A luxurious sandwich cookie, a fruity cake, and an Easter-themed biscuit are the brand-new items rolled out by the coffee chain in its latest seasonal menu
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News
Fox’s Burton’s Companies upgrades delivery fleet
Biscuit manufacturer behind Jammie Dodgers, Maryland Cookies, and Party Rings welcomes 19 new double-deck trailers and two single-deck box vans
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News
Cake critics: meet the judges for Britain’s Best Cake 2025
The judging panel comprises award-winning cake makers, bakery lecturers, NPD specialists, and more eager to observe, sniff, and taste all the delicious entries
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Product News
Bridor unveils six-strong Viennese vegan pastry range
Range includes a vegan croissant, pain au chocolat, and orange & hazelnut crown which have been made with plant-based margarine and French flour
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News
Jnck Bakery smashes £200k funding target to grow healthy cookie business
HFSS-compliant cookie brand raises £260,751 from 112 investors to support growth in retail and foodservice, range expansion, team building, and marketing campaigns
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Product News
Fox’s Burton’s Companies relaunches Thomas Fudge’s Florentines
Heritage brand’s Florentines now feature whole almonds and more chocolate for added indulgence while its packaging has also been zhushed up to help it stand out on shelf
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News
Sweet success: five reasons to enter Britain’s Best Cake
The competition, which takes place on Monday 7 April, offers you the chance to get your cakes in front of our expert judges, network with fellow bakers, and hopefully take home a trophy
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Product News
Sweet innovations: biscuits, doughnuts, cakes, and buns unveiled
Filled ring doughnuts, a cocktail-inspired roulade, and a trio of cream buns are among the latest sweet treats unveiled by the nation’s bakers
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News
Sweet bakery items maintain affordable luxury status among students
Latest research from Baker & Baker reports that 63% of higher education students are purchasing sweet treats more than once per week
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Product News
Biscuiteers secures listing with Ocado for hand-iced biscuits
Partnership sees several classic and seasonal items from Biscuiteers’ range available via the online retailer, including a Champagne Charlie Jolly Ginger
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News
Bakers advised to use compound chocolate as cocoa prices stay high
Barry Callebaut academy chef Mark Tilling discusses cost-effective substitutes for chocolate in bakery as global demand for the indulgent ingredient continues to grow
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Feature
Keeping it sweet: how are bakeries approaching sugar reduction?
With the next raft of HFSS regulations due to come into force on 1 October 2025, what steps are bakeries taking to reduce the sweet stuff? And do consumers want lower sugar sweet treats?
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News
Biscuiteers appoints first-ever external CEO to drive growth
Francesca Pittaway joins from Not On The High Street while current CEO and co-founder will now become creative director
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Product News
Waitrose unveils sweet bakery items for Easter and spring 2025
Waitrose is hoping to put a spring in the step of its customers with a raft of new sweet bakery including flavoured hot cross buns, lemon scones, and a panettone/hot cross bun hybrid