All Sweet articles
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FeatureFrom indulgent innovation to grab-and-go: free-from cakes gear up for growth
Positive momentum has returned to the free-from cake category thanks to shifting consumer mindsets and bakers stepping up the quality and variety of their offerings
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Product NewsSummertime sweetness: new biscuits, cakes, traybakes and more unveiled
A matcha flavoured chocolate biscuit, a Jaffa cake-digestive hybrid, and an indulgent strawberries & cream sandwich are among the new sweet bakery items hitting the UK market
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InterviewMy Bakery Job: Mike Cutting, design & creative lead, Emmi Desserts UK
A successful food photoshoot takes time, trust, and collaboration, says Maidenhead-based Cutting, who is leading the creative direction of the sweet bakery manufacturer
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NewsBiscuit specialist Phoenix Brands snapped up by Orchard Valley Foods
Ingredients supplier has strengthened its position within the sweet bakery inclusions category by acquiring Wolverhampton-based Phoenix Brands
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FeatureFrom miso brownie to market expansion: Two Magpies builds on award-winning momentum
Following unprecedented success at Britain’s Best Cake 2026, the East Anglian business continues to expand its estate, grow sales, and enhance its offering, including through quietly free-from items
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Product NewsTalking sweet: bakery brands unveil new cheesecakes, pastries, muffins, and cookies
Fruity cheesecakes, free-from doughnuts, pastries, and muffins, as well as cookies flavoured with a classic teatime treat are among the latest sweet bakery innovations
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News‘Biggest ever year’ for Mr Kipling helps lift Premier Foods profits over £200m
Success in the bitesize bakery treats space, such as with the Mr Kipling Cake Bites, has led Premier Foods to better-than-expected profits in FY26
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FeatureA new doughnut economy: bigger players, bold flavours, brighter outlook
After a turbulent 2025, the doughnut market is entering a more optimistic phase, with smarter scaling, standout innovation, and growing demand reshaping its future
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Product NewsBuns, babka, and branded muffins among latest Country Choice NPD
A Raspberry & Mascarpone Crest, a Hazelnut & Chocolate Roll, a Caramel Babka and Double Chocolate Smores Cookie are among the innovations from the in-store bakery supplier
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NewsBakers urged to ‘go big’ for National Doughnut Week 2026
Bakeries across the UK are being urged to get creative to help raise funds for charity The Children’s Trust by signing up for National Doughnut Week 2026
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NewsNever enough cake: Finsbury Food Group renews Disney licensing collaboration
An extension to the 20-year collaboration between the bakery manufacturer and the entertainment conglomerate will enable development of more cakes inspired by beloved Disney characters and cinematic worlds
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Product NewsBaker & Baker to take Cinnabon into UK in-store bakery
European bakery manufacturer has agreed a new licensing partnership with the global bakery brand which will see it launch Cinnabon branded products in the UK ISB market
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NewsFinsbury Food Group acquires meringue specialist Flower & White
Based in Telford, the meringue and snacking bar specialist strengthens Finsbury’s position in the direct-to-consumer market
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NewsAmbala Foods acquisition lifts Cake Box revenue over £60m
Egg-free cake specialist reports a 43% rise in turnover for its latest financial year, largely driven by the Ambala contribution but also continued estate expansion and enhanced omni-channel offerings
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Product NewsSweet dreams: new pastries, cakes, tartlets and more rolled out by bakers
A chocolate caramel truffle cake, a flapjack-topped cinnamon bun, and a reduced-sugar cake bar are among the sweet innovations recently unveiled
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OpinionHow ‘quietly vegan’ cakes and pastries can provide a recipe for success
Bakeries can sell more products to more customers by making them vegan by default, according to PETA UK senior corporate projects manager Dr Carys Bennett
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NewsMagic sponges and top frostings: photo gallery from Britain’s Best Cake 2025
A selection of images capturing highlights from the recent event held at the NEC Birmingham including sumptuous entries, live judging, and winner celebrations
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Product NewsMaking the biscuit: bakery brands roll out sweet snack innovations
Butterbeer cookies, oaty biscuit sandwiches, and giant chocolate-covered custard creams are among the latest biscuits unveiled for UK consumers
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Feature SynopsesJune 2026: Toppings & Fillings
This feature will explore how the likes of Nutella and Biscoff have come to dominate bakery, the rules around using them, and what’s next
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NewsRodent contamination risk forces Saffron Pastries to recall 25 sweet bakery treats
Bradford-based manufacturer recalls branded biscuits and cake slices due to “physical contamination from pest activity”, the second such notice in the space of three days