All NPD articles
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Product NewsBrands unveil sweet bakery innovations including new pasties and haggis
A Sweet Apple & Cinnamon Pasty and a Chocolate Haggis are among the new sweet products rolled out by bakery suppliers
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NewsGriddle unveils new frozen French toast amidst brand relaunch
Frozen bakery brand had made a first move away from its HFSS-compliant range of wholegrain toaster waffles as it looks to champion a new frozen breakfast category
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InterviewMy bakery job: Paul Chambers, training and development manager, Pipp & Co
Having celebrated 50 years in the trade in 2025, Chambers says he still doesn’t want to retire and is kept going by young bakers eager to learn
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Product NewsHeyLo! unveils low-carb protein crackerbreads made with lupin flour
Leeds-based company says the upcoming launch of its latest keto-friendly NPD is timed to land at the height of the January reset
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NewsJason’s Sourdough unveils plans to launch 100% wholemeal loaf
The UK’s third biggest bread brand revealed its NPD team has been busy developing a new loaf made entirely with wholemeal flour and therefore not requiring folic acid fortification
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OpinionSweet, savoury, and slightly overstuffed: a day in the life of a bakery explorer
Life as a bakery editor can be tough, especially when you’re eating your way around London bakeries. Here, Amy North shares her top tips for such adventures
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OpinionCost-saving recipe changes could hurt chocolate biscuit brands
Matt Herbert, co-founder and CCO of brand tracking platform Tracksuit, uses UK biscuit market data to explore the potential impact of chocolate coating reformulation
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Product NewsRevealed: British Baker’s top 10 bakery launches of 2025
There was innovation aplenty to keep the bakery market fresh and exciting in 2025, with crumpets, coffee slices, and indulgent cookies making the list
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Product NewsComfort and joy: new treats unveiled by craft bakery brands for Christmas 2025
Among the seasonal offerings launched this year are sweet & salty cakes, biscuits designed like Christmas decorations, and savoury pastries stuffed with all the trimmings
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NewsJason’s Sourdough overtakes Kingsmill to become Britain’s third biggest bread brand
Made by Geary’s Bakeries, the brand has rocketed up the bread charts as it aims to make “Jason’s a staple choice for more people, more often”
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NewsHoney brand Hilltop makes a play for pie filling and bakery market
Under new umbrella brand Hilltop Food Group, the firm has invested in its manufacturing footprint to meet demand for pie fillings, nut butters, and more
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NewsPlanet Doughnut unveils new product development kitchen
Frozen doughnut supplier has invested £25k to help drive innovation at its bakery in Shrewsbury, following its takeover by the Delves family earlier this year
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Product NewsOn-the-go ho ho: brands unveil festive sandwiches for Christmas 2025
All the Christmas meal favourites are being wrapped up into on-the-go bakery presents this festive season, although some companies are showcasing innovation including in bread carriers
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NewsBakery in review 2025
As 2025 draws to a close, the British Baker team takes a look back at the big events that have played out in the baking industry over the past 12 months
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Product NewsBiscuiteers unveils collaboration with Disney
Disney Princess and Mickey Mouse biscuits are the first products to be rolled under the licensing agreement with the media giant
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FeatureFlavour, format, and flair: inside the evolution of modern-day pastries
Pastries are getting a makeover as bold flavours, inventive formats, and premium touches redefine what indulgence looks like on today’s bakery scene
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Product NewsDerbyshire-based Stacey’s Bakery kicks off ‘Scone of the Month’ initiative
A limited-edition Maple & Walnut Scone, priced at 85p, has been added to the bakery’s range with more innovative flavours in the works
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InterviewFix, rebuild, grow: British Bakels MD James Cawthorne reveals plans for Renshaw
Stability and supply have been the focus for Renshaw since its acquisition by British Bakels, but the first new products for the cake decoration brand signal the start of a new era
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ReportsTop Bakery Trends 2026
Trends keep the baking industry fresh and exciting, so tapping into them can unlock opportunities for businesses of all shapes and sizes
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Product NewsCSM Ingredients, Dawn Foods, and I.T.S unveil new bakery ingredients
Cocoa alternatives, healthier cookie mixes, and on-trend fruit flavours are among the new products launched by ingredients suppliers