All NPD articles
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Product NewsUrban Eat embraces global flavours with new sandwiches and wraps
A Thai Green Chicken sandwich, a Korean Chicken wrap, and a Chicken Shawarma flatbread are included in the new limited-edition line-up
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OpinionFive things I learned on a tour of London bakeries
British Baker editor Amy North embarks on an expedition in which she discovers cereal milk as a flavour to watch and that TikTok fame can sadly be a case of style over substance
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Product NewsCrosstown revamps menu with new doughnuts and sweet pastries range
Doughnut specialist launches a CBD-infused doughnut as well as a new breakfast range of sweet pastries whilst bringing back its cookies and pandan doughnut
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Product NewsEight bakery items hitting shelves for Veganuary 2025
Matcha doughnuts, plant-based saag aloo-inspired wraps, and spicy curry bakes are among the bakery items being made available for shoppers this Veganuary
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NewsPrimark launches The Simpsons-themed cafés across the UK
Fashion retailer unveils new café décor and menus at seven of its stores with indulgent sweet and savoury bakery items available until the end of April
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FeatureHas the vegan bakery market peaked?
In previous years the bakery market has been inundated with new vegan products from croissants to pastry bakes, and more but things seem quieter in 2025. So, has vegan bakery peaked?
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Product NewsCosta kicks off 2025 with new bakery options
Coffee chain unveils a new toastie, stuffed croissant, muffin, and biscuit on its latest menu, which launches in stores on 9 January
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Product NewsMr Kipling aims to ‘modernise’ tarts with two new flavours
Sweet treats brand unveils new Strawberries & Cream and Birthday Cake tarts at selected Morrisons stores, aimed at appealing to younger shoppers
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Product NewsHiggidy ramps up Judi Love partnership with limited-edition beef pie
Samworth Brothers-owned brand extends its partnership with comedian and TV presenter Judi Love in the creation of a new pie rolling out at Sainsbury’s next month
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NewsBirds Bakery gears up for transformative year ahead at stores
East Midlands chain unveils plans for the new year including NPD, continued rebranding rollout, and investments in technology and staff development
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Product NewsRevealed: British Baker’s top bakery launches of 2024
From bold bread brands to dessert-inspired pastries and sourdough toasties, British Baker takes a closer look at the top new launches of the year
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InterviewMy bakery job: Claire Powell, technical baker, Bako
“Don’t be afraid to explore different paths – you might discover your dream role in an unexpected place,” encourages Claire Powell, who has more than 30 years’ experience in the industry
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Product NewsFestively-filled sandwiches and wraps rocking Christmas ranges
Food-to-go options this holiday season from classic roast meat, stuffing and gravy combo to the likes of a tofu bagel, currywurst sub, and miso chicken on a brioche bun
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FeatureCaramelised onion brownies and blackberry cake: Mademoiselle Desserts uses AI for NPD
Dessert manufacturer put AI to the test, using it to come up with bakery recipe ideas in the hope of putting them into production
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Product NewsLittle Dessert Shop unveils rebrand and ‘pleasure without guilt’ menu
New menu focuses on limited-edition, on-trend, indulgent sweet treats such as loaded waffles, French toast, and cakey dough
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Product NewsBooths unwraps bakery range for Christmas 2024
A caramel drip cake, white chocolate & passionfruit yule log, and coffee renoir are among the new products to be rolled out as part of the northern supermarket’s festive range
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NewsMaking baking better: new ingredients unveiled by suppliers
From coatings, texturisers, and colourings, to fillings, oils, and enzymes, we round up the latest innovations from bakery ingredients suppliers
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Product NewsNew viennoiserie, doughnuts, brownies, and cookies launched by bakers
The sweet bakery NPD look to offer convenience and versatility, or cater to indulgent breakfast, snacks, and dinners at home
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NewsCreams Cafe pivots from sweet to savoury with new hot pockets range
Dessert parlour unveils for new crêpes filled with the likes of chicken or falafel to cater to customers ‘dragged into Creams by their sweet-seeking friends and family’
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Product News10 bakery treats launching for Christmas 2024
Cosy Christmas cookies, vegan-friendly hot chocolate cupcakes, and pastry-clad delights are among the latest product innovation to help the nation get in the festive spirit