All NPD articles
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InterviewMy bakery job: Sophie McGregor, co-founder, Griddle
“Don’t spend money on branding in the early stages: test your product, listen to your customer, and make sure your supply chain is watertight,” advises the 34-year-old co-founder of the frozen waffle brand
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Product NewsSummer of bakery love: brands unveil new seasonal sweet treats
Strawberries & cream macarons, raspberry & lychee pastries, and hot honey Jaffa Cakes are among the recent sweet bakery innovations launched
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NewsM&S Food adds two new toasting loaves to ‘Only… ingredients’ range
The new White Sliced Toasting Loaf boasts a clean label claim of just four ingredients, while the Sunflower Seed & Spelt Toasting Loaf is said to have been made with six ingredients
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Product NewsOggs launches first celebration cakes and new lines amid brand refresh
New Zesty Lemon Cakes, Mega Birthday Cupcakes, Afternoon Tea Cakes, and Rich, Velvety Chocolate Fudge Cake have been unveiled by the plant-based bakery brand
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Product NewsFinsbury Food Group teams up with Nadiya Hussain on new branded cake range
Five-strong range of sweet bakery treats heralds the start of the partnership between the manufacturer and the 2015 Great British Bake Off winner
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Product NewsBake his day: new sweet and savoury treats created for Father’s Day 2025
From cookies and cakes with their faces on to indulgently large pies and pastries, dads across the nation are set to get treated this Sunday
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NewsPret unveils new dine-in shop format featuring made-to-order bakery dishes
High street chain is trialling a more spacious layout at its new sites in Maidenhead and Broughty Ferry featuring an exclusive menu more attuned to relaxed, dine-in habits
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Product NewsJason’s Sourdough expands range with flavoured loaves and protein rolls
A fruit loaf and olive & basil loaf have been unveiled under a new range called ‘Creations’ while seeded protein rolls have been added under the Everyday line-up
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Product NewsNew York Bakery launches bagel range with added functional benefits
Grupo Bimbo-owned bagel brand rolls out new Lighter, Fibre Plus, and Protein Boost variants along with its biggest marketing push since 2020
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Product NewsFlavourful and sustainable bakes unveiled in Gail’s summer 2025 menu
High-end bakery chain has launched a new sourdough loaf along with seasonal sandwiches, savoury pastries, and sweet treats across its shop estate
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NewsJuvela launches gluten-free brand Oaf and £1.5m allergen-free site
New strategic retail-facing range featuring three gluten-free loaves and pizza bases has been rolled out at Tesco, while the manufacturer has opened a new production site in Pontypool
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NewsComptoir Bakery launches frozen bake-at-home pastries and cookies
Craft bakery is selling packs of croissants, cinnamon rolls, pain au chocolat, pain aux raisins, and chocolate chip cookies via its website for Londoners to bake from frozen
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Product NewsSweet tastes of summer: bakers roll out new cakes, tarts, doughnuts, and more
Wallet-friendly cake pops, decadent cream cakes and doughnuts, nostalgic tarts, and gelato-stuffed croissants are among the sweet bakery innovations
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Product NewsWall’s, Pukka, and Pieminister bolster savoury pastry ranges with NPD
A cheeseburger pie, vegan-friendly takes on classic savoury slices, and a veg-packed spiced pie are among the latest offerings by savoury pastry players
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FeatureFrom niche to necessity: why free-from bakery is outpacing the market
UK consumers spent £24.7m more on free-from baked goods via supermarkets last year as leading producers step up their NPD game and retailers enhance store fixtures to cater to demand
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Product NewsCrosstown unveils botanicals inspired doughnut and cookie range
Called Botanarchy, the ‘floral forward’ range is designed to bring a disruptive twist to bakery with flavours including lavender crème brûlée and jasmine & rhubarb
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NewsTrends from IBA 2025: smart tech and innovative ingredients are changing bakery
British Baker editor Amy North reflects on the international bakery exhibition, taking a closer look at how AI and clean label ingredients are driving progress for the baking industry
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Product NewsHovis unveils new sub rolls, loaves, and ‘strength baked in’ advert
Britain’s second biggest bread brand taps into demand for premium sandwich alternatives with sub rolls, including protein variants, higher fibre loaves, and added sourdough options
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NewsLola’s Cupcakes teams up with Disney on a whole new world of sweet treats
New brand licence partnership sees the London-based chain unveil cakes and cupcakes decorated in Frozen, Moana, Toy Story, Cars, Lilo & Stitch, and The Lion King themes
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Product NewsFood-to-go supplier Simply Lunch launches new premium handmade range
A Chicken, Chorizo & N’Duja Foccacia and a Veggie New Yorker Pretzel are among 30 new convenience items rolled out by the Croydon-based supplier
