All NPD articles
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Product News
Revealed: British Baker’s top bakery launches of 2024
From bold bread brands to dessert-inspired pastries and sourdough toasties, British Baker takes a closer look at the top new launches of the year
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Interview
My bakery job: Claire Powell, technical baker, Bako
“Don’t be afraid to explore different paths – you might discover your dream role in an unexpected place,” encourages Claire Powell, who has more than 30 years’ experience in the industry
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Product News
Festively-filled sandwiches and wraps rocking Christmas ranges
Food-to-go options this holiday season from classic roast meat, stuffing and gravy combo to the likes of a tofu bagel, currywurst sub, and miso chicken on a brioche bun
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Feature
Caramelised onion brownies and blackberry cake: Mademoiselle Desserts uses AI for NPD
Dessert manufacturer put AI to the test, using it to come up with bakery recipe ideas in the hope of putting them into production
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Product News
Little Dessert Shop unveils rebrand and ‘pleasure without guilt’ menu
New menu focuses on limited-edition, on-trend, indulgent sweet treats such as loaded waffles, French toast, and cakey dough
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Product News
Booths unwraps bakery range for Christmas 2024
A caramel drip cake, white chocolate & passionfruit yule log, and coffee renoir are among the new products to be rolled out as part of the northern supermarket’s festive range
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News
Making baking better: new ingredients unveiled by suppliers
From coatings, texturisers, and colourings, to fillings, oils, and enzymes, we round up the latest innovations from bakery ingredients suppliers
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Product News
New viennoiserie, doughnuts, brownies, and cookies launched by bakers
The sweet bakery NPD look to offer convenience and versatility, or cater to indulgent breakfast, snacks, and dinners at home
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News
Creams Cafe pivots from sweet to savoury with new hot pockets range
Dessert parlour unveils for new crêpes filled with the likes of chicken or falafel to cater to customers ‘dragged into Creams by their sweet-seeking friends and family’
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Product News
10 bakery treats launching for Christmas 2024
Cosy Christmas cookies, vegan-friendly hot chocolate cupcakes, and pastry-clad delights are among the latest product innovation to help the nation get in the festive spirit
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Feature
Meet the Northern Irish bakers stepping up to the international stage
Apple Blossom Bakery, Around Noon, Irwin’s, and Genesis Bakery are among the firms looking to grow their business further afield
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Feature
From marzipan to matcha: on-trend toppings and fillings for bakery in 2025
Delve into the latest ways to add appeal to your bakes from nostalgia-inducing marzipan and vibrant fruit inclusions to multi-sensory experiences
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Product News
Coffee shop Christmas: Caffè Nero, Costa, Pret and Starbucks unveil 2024 festive menus
New sweet and savoury bakery items have been unveiled by the nation’s largest coffee shops, featuring an abundance of pigs in blankets, turkey, gingerbread, and more
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News
FDF calls on government to provide fund for healthy product innovation
Trade body is requesting help in mitigating the risk for food manufacturers to invest in non-HFSS and high-fibre NPD as well as broadening access to R&D tax credits
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Product News
Fieldfare unveils eight new frozen bakery lines for retail
Kent-based supplier adds eight new sweet and savoury products to its range of premium products sold out of freezers at convenience retailers, farm shops, and garden centres
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Product News
Bagels, crackers, and Jaffa Cakes triumph at The Grocer new product awards 2024
Cookies ‘N’ Cream Bagels, Cola Bottle Jaffa Cakes, and Oregano & Olive Oil sourdough crackers were among the category champions at the awards, which took place at Wembley Stadium
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Product News
Aldi unwraps bakery range for Christmas 2024
Warming flavours, chocolate galore, and new twists on festive favourites are among the new products Aldi has rolled out for Christmas 2024
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News
Farm Shop & Deli Product Awards 2025 open for entry
Fourth edition of the annual awards competition is open to entries, with a Sticky Toffee Slump Cake and plant-based spicy empanada among the products awarded gold at last year’s competition
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Product News
Greggs unveils Christmas menu and ad starring Nigella Lawson
Food-to-go retailer partners with celebrity chef is festive advertising campaign to celebrate the return of the Festive Bake and roll out new menu items
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News
New wraps rolled out by BFree and Deli Kitchen
Sturdy yet soft wraps for gluten free consumers has been launched at Tesco and Asda stores while wraps inspired by Everything bagel seasoning have hit Sainsbury’s shelves