All NPD articles
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FeatureCake it 'til you make it: the social media cake trends that have lasting appeal
Viral cake trends can help provide a global shop window to what’s possible, but how do brands translate a social media phenom into real-world sales?
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Product NewsDelice de France unveils new seasonal treats and breads as Bridor updates pastries
Source: Delice de France Pistachio Croissant Frozen bakery suppliers Delice de France and Bridor have expanded or upgraded their product ranges to help drive sales and make operations easier at retailers, coffee shops, delis, hotels, and more. The Autumn/Winter 2026 catalogue from Delice de France contains new ...
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NewsLast chance to register for bakery reformulation webinar
Make sure to sign up for British Baker’s free webinar, which will be broadcast at midday tomorrow (13 October), featuring a panel of expert speakers
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NewsDeals on meals: bakery brands unveil new product listings and partnerships
New supply deals have been secured for products ranging from French pastries, Italian breads and Basque cheesecakes, to British-style cakes, pies, and pasties
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Partner featureWhat next for premium snacks as they address on-the-go indulgence?
With consumers changing their habits on traditional meal times, snacking has become the new brief for bakery retailers. So what can they do to meet shoppers’ evolving needs?
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InterviewMy Bakery Job: Jennifer Rinkoff, head of NPD and marketing, Rinkoff Bakery
Rinkoff was the first female to enter management at the fifth-generation family business in East London, and has battled through to modernise its product and marketing strategies
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NewsSpell of good health: Abra-ca-Debora reformulates pancake range to be HFSS compliant
The reformulation has helped deliver 6% fewer calories, 10% less fat, 11% less salt, and 40% less saturated fat, whilst boosting fibre content by 113%
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NewsThe right tools: suppliers launch new equipment for bakery firms
From creating and scanning QR codes, to logging internal temperatures and printing edible cake toppers, the latest bakery equipment offer a variety of solutions
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Product NewsLobster vol au vents and pistachio mince pies: Waitrose reveals Christmas 2026 bakery line-up
The retailer has blended nostalgia with global flavours and luxurious ingredients for its bakery line-up for the festive season
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NewsOne week left to sign up for bakery reformulation webinar
Taking place at midday on Tuesday 13 October, the webinar will see experts from Waitrose, Finsbury Food Group, FDF Scotland, and Lumina Intelligence discuss the key influences and challenges behind bakery reformulation in 2026
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Product NewsRoberts Bakery launches new sliced sourdough loaf
The launch of the 550g tin loaf marks the first piece of NPD from the Cheshire-based brand since it was rescued via a pre-pack deal by Boparan Private Office last October
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NewsUnstable health policy deterring food innovation investment, research finds
A recent survey has found 69% of food manufacturers saying greater regulatory certainty would help support their ability for further healthier product innovation projects
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Product NewsBooths revamps bakery line-up with 28 new products
Gourmet doughnuts, giant biscuits, filled cookies, scones, and traybakes are among the new baked goods being added to the Northern retailer’s loose bakery tables
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Product NewsBakery brands conjure up new cakes, doughnuts, cookies, croissants and more
Latest sweet bakery innovations have seen recipe spells cast, transforming biscuits and chocolates into celebration cakes, and even doughnuts into Traitors-themed reveals
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Product NewsCo-op reformulates in-store bakery cookies to be more indulgent
Convenience retailer has increased the weight of several cookies, adding more chocolate, more butter, and reduced the baking time for a more indulgent, softer bake
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NewsBrownie points: Little Dessert Shop unveils new menu items, branding, and mobile app
The dessert parlour has created new trend-led and Instagram-worthy menu options such as Cinnamon Roll Cake and Cornflake Brownie as well as a sharing platter for parties
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Product NewsAbel & Cole launches sourdough loaf with 30 plants in
Made by Seven Seeded Bakery, the loaf features Diversity Flour which is made from wheat, spelt, rye, barley, lentils, buckwheat and more
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Product NewsRed velvet yule logs and jewelled mince pies: Tesco reveals Christmas bakery line-up for 2026
Chocolate, caramel, and hazelnuts are in abundance in the retailer’s festive bakery range with jewelled mince pies, molten chocolate puddings, and even chocolate & hazelnut sourdough unveiled
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Product NewsCurry, pizza, and bangers inspire latest savoury bakery launches
Brands have taken inspiration from some of Britain’s favourite cuisine, including curries, pizza, and sausages, to create new pasties, pies, and more
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Product NewsGingerbread doughnuts and sticky toffee trifle: Morrisons unwraps Christmas bakery 2026
Beloved festive flavours and formats reign supreme in Morrisons Christmas range with gingerbread, sherry trifle, and sticky toffee pudding featuring in its bakery line-up for 2026