All NPD articles
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Product NewsHarry Gow Bakery ventures beyond the Highlands with Asda listing
Inverness-based family-owned business is taking its products beyond its home region for the first time having secured an Asda listing for a trio of sharing slices
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InterviewRise and shine: how Cornish Bakery is reshaping the bakery landscape
As the independent chain launches its new Rise concept, the leadership team explain their thinking behind the blurring of lines between bakery, coffee shop, and casual dining
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Product NewsMatthews Cotswold Flour launches three regenerative flours in Waitrose
The family-owned miller has rolled out three new flours, furthering its ambition to transition its speciality flour range to regeneratively grown British grain by 2030
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Product NewsSummer flavours take centre stage in latest sweet treat innovations
Bakery brands are leaning into seasonal flavours, playful collaborations, and lighter indulgence to tempt consumers this summer with tropical doughnuts and quintessentially British cakes among recent NPD
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NewsDeli Kitchen taps sourdough boom with new wraps and flatbreads
Wheat & Rye Sourdough Flatbreads and Sourdough Chargrilled Wraps are free from artificial preservatives and palm oil
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Product NewsWhat’s new in sweet treats: cakes, cookies, muffins, doughnuts, buns, and more
Summer themed launches include tennis ball shortbread and strawberries & cream muffins, whilst World Chocolate Day has inspired new partnerships on doughnuts and sweet pizza
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Promotional featureFuture of bread: can bakery be part of a personalised nutrition experience?
Beyond the realms of multigrain and gluten-free, can breads increasingly be personalised to suit consumers’ individual dietary habits?
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NewsPink guava and mango habanero among flavours driving sweet bakery NPD
From pink guava, fig & honey, and mango habanero, new analysis of social media mentions has highlighted growing trends for more adventurous flavour combinations in sweet bakery
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Product NewsInside St. Ewe’s £13m investment behind new free-range liquid egg range
Years of learning pasteurisation “the hard way”, collaborations with chefs and Italian equipment suppliers, and a brand-new 32,000 sq ft facility have supported the launch of three new liquid egg products
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Product NewsJason’s Sourdough launches Crumpet Thins
Described as having a ‘lighter, crispier texture’, the Thins build on the success of Jason’s Proper Sourdough Crumpets which marked its first foray outside of bread
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Product NewsFrom smiling scones to penguin snacks: latest savoury bakery launches unveiled
The savoury bakery category has welcomed two converts from the sweet side, plus new deep-filled pies, Caesar salad wraps, and football-inspired rolls
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Product NewsWildfarmed unveils sliced Simply Sourdough loaf
Regenerative food and farming business is venturing into the wrapped sliced sourdough market with a clean-label loaf made with 100% Wildfarmed regenerative flour, water, and salt
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Product NewsBakery ingredient innovations target nutrition, texture, indulgence, and more
New ingredients rolled out for UK bakers include those that enhance gut-healthy fibre content, gluten-free structure, and sodium reduction along with others elevating indulgence
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Product NewsGreencore’s £900k site investment behind new sweet and nutty sandwich at M&S
Retailer’s latest food-to-go innovation was made possible by a £900k investment from long-term supplier partner Greencore in a dedicated production facility which handles nuts at its Northampton ‘fortress factory’
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Product NewsCookie brand Floozie takes a flavour journey across 24 countries
Highlights include a miso dulce marshmallow cookie, a brown butter & guava jam cookie, and chocolate-covered marshmallow cookie based on a Danish flødebolle
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FeatureFrom Biscoff to Nutella: how big brands are powering bakery growth
Biscoff, Nutella, Marmite, and even Guinness are all lending their star power to bakery products as consumers seek comforting, familiar flavours and quality reassurance at every turn
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NewsGovernment ‘significant underestimates’ cost and impact of NPM reform
New research from Oxford Economics found that the average one-off costs of the policy to manufacturers could be as much as 50x more than the government’s estimates
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Product NewsMatcha to minions: bakery brands unveil flavour twists and limited-edition launches
Cookies, doughnuts, and bento cakes are among the new products to embrace matcha while others tap into demand for smaller bites and indulgent sharing opportunities
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Product NewsNew summertime bites rolled out by Bakery 79, Costa, Gail’s, and Paul Bakery
A Parma Violet doughnut, chicken gyro, Italian tomato brioche bun, and pistachio pastel de nata are among seasonal innovations unveiled at coffee shops for summer
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Product NewsLidl unveils Cooper the Caterpillar celebration cake
Lidl is set to take on the likes of M&S and Aldi in the celebration cake arena as it has unveiled its very own chocolate caterpillar cake