All NPD articles
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FeatureSlice of life: how sweet flavours are transforming Britain’s sarnies
From strawberries and cream to apple crumble, a quiet revolution is taking place in the sandwich chillers of UK supermarkets
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FeatureS’mores Iced Cream Cake and Prawn Toast Cones: M&S unveils Christmas bakery range
The retailer gives the ‘picky bits’ trend a Christmas twist and reveals the flavours set to dominate the festive season
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NewsBarry Callebaut launches innovative chocolate flavour platform
The global chocolate supplier has unveiled a propriety approach to cocoa fermentation which will create new natural flavour profiles in chocolate and reproduce them consistently
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FeatureFestive fancies: Britain’s bakers unveil Christmas themed NPD
Our round-up of Christmas products includes seasonal innovations from Cake Box, Country Choice, Fiona Cairns, Pidy, McLaren’s, Mr Kipling and more
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FeatureComfort and joy: top bakery trends under the Christmas tree in 2026
From elevated nostalgia and trending new flavours, including Eastern influences, to twists on festive classics and new bite-sized formats, we delve into the bakery trends playing out this Christmas
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Product NewsGriddle Bakery partners with Wildfarmed on new wholegrain banana pancake bites
The company’s latest frozen bakery NPD is set to launch in Ocado and Tesco, with a pack containing around 30 mini pancakes for breakfast and snacking occasions
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NewsThe Compleat Food Group unveils senior hires to support growth and innovation
Steve Challouma has started in his new role as the manufacturers’s first chief growth officer, while Jo Smith will become its chief product officer later this month
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Product NewsMini beef Wellingtons and amaretto mince pies: Co-op unveils Christmas 2026 bakery range
Bite-sized takes on British nostalgia and some global influences are featured in the Co-op line-up of new bakery items for Christmas
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Feature SynopsesJanuary 2027: Cake Trends Report
A closer look at the trends playing out on the UK cake market from wedding cakes to celebration cakes, lunchbox favourites, everyday treats, and more
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Product NewsChristmas bakery ranges 2026
Festive bakery offerings are being unwrapped by major retailers and brands as they look to spread comfort and joy to one and all this Christmas
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Product NewsPistachio panettone and langoustine en croutes: Sainsbury’s unwraps Christmas 2026 bakery range
The retailer has elevated classic festive bakery formats with the likes of on-trend pistachio, responsibly sourced seafood, and lashings of chocolate and caramel
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Product NewsBone appétit: sweet bakery treats launched for Halloween 2026
The graveyard full of innovations range from dastardly doughnuts and cursed cupcakes to spooky cookies, monstrous macarons, and bone-chilling biscuits
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Product NewsBooker rolls out new Fihka bakery range for café operators
Supplied ambient and offering an extended shelf life, the 20-strong range include cookies, mini cakes, mini loaf cakes, blondies, shortbread bars, cannoli, muffins, and more
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FeatureCake it 'til you make it: the social media cake trends that have lasting appeal
Viral cake trends can help provide a global shop window to what’s possible, but how do brands translate a social media phenom into real-world sales?
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Product NewsDelice de France unveils new seasonal treats and breads as Bridor updates pastries
Source: Delice de France Pistachio Croissant Frozen bakery suppliers Delice de France and Bridor have expanded or upgraded their product ranges to help drive sales and make operations easier at retailers, coffee shops, delis, hotels, and more. The Autumn/Winter 2026 catalogue from Delice de France contains new ...
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NewsLast chance to register for bakery reformulation webinar
Make sure to sign up for British Baker’s free webinar, which will be broadcast at midday tomorrow (13 October), featuring a panel of expert speakers
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NewsDeals on meals: bakery brands unveil new product listings and partnerships
New supply deals have been secured for products ranging from French pastries, Italian breads and Basque cheesecakes, to British-style cakes, pies, and pasties
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Partner featureWhat next for premium snacks as they address on-the-go indulgence?
With consumers changing their habits on traditional meal times, snacking has become the new brief for bakery retailers. So what can they do to meet shoppers’ evolving needs?
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InterviewMy Bakery Job: Jennifer Rinkoff, head of NPD and marketing, Rinkoff Bakery
Rinkoff was the first female to enter management at the fifth-generation family business in East London, and has battled through to modernise its product and marketing strategies
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NewsSpell of good health: Abra-ca-Debora reformulates pancake range to be HFSS compliant
The reformulation has helped deliver 6% fewer calories, 10% less fat, 11% less salt, and 40% less saturated fat, whilst boosting fibre content by 113%