All NPD articles
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Product NewsTesco unveils bakery items for Valentine’s Day 2026 celebrations
Pastries, pies, and puddings are among the new Tesco products helping shoppers create a memorable experience in on Valentine’s Day
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Product NewsWarburtons launches new Fibre Fix range to help tackle UK fibre gap
New loaf and rolls feature a diverse seed and grain blend alongside wheat bran, delivering around 8g of fibre per 100g with added calcium to aid the normal function of digestive enzymes
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Product NewsFinsbury Food Group launches cake bento box under new brand Little Big Cake
Specialist bakery manufacturer has embraced the South Korean bakery trend by launching a bento box of red velvet cake and cupcakes into Tesco stores
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NewsGü doubles down on indulgence with branding refresh amidst global expansion
Premium dessert brand has updated its packaging to help it ‘stand out from the noise’ and support its next phase of growth
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Product NewsCosta, Gail’s, M&S, Pret, and Subway kick off 2026 with new bakery items
A Rainbow Veg Toasted Flatbread, a Smashed Falafel Sub, and a Chocolate & Salted Almond Bun are among the new bakery items added to retail and coffee chain menus in the new year.
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Product NewsNew pies, pastries, pizza bites, and mini bagels among savoury launches
Pizza bites shaped like mountains, Scottish-themed pies, cheese-filled pastries, and snackable bagels have been unveiled by bakery brands
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NewsNew innovation hub primes Dum Dum Donuts for retail expansion
Baked doughnut specialist has unveiled a new 6,000 sq ft bakery, innovation, and training facility in Brentford as it restarts its retail estate with a shop opening in Wembley Park
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Product NewsMorrisons launches raft of high protein bakery products
New pizzas, sandwiches, wraps, bagels, flatbreads, and pancakes are among the 53-strong Applied Nutrition range rolled out at stores for the new year
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Product NewsM&S launches Nutrient Dense range including oaty bread and crackers
New products aim to help consumers hit their health goals and meet recommended daily amounts of fibre and other macronutrients, even if they’re on weight loss medication, said the retailer
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Product NewsBrands unveil sweet bakery innovations including new pasties and haggis
A Sweet Apple & Cinnamon Pasty and a Chocolate Haggis are among the new sweet products rolled out by bakery suppliers
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NewsGriddle unveils new frozen French toast amidst brand relaunch
Frozen bakery brand had made a first move away from its HFSS-compliant range of wholegrain toaster waffles as it looks to champion a new frozen breakfast category
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InterviewMy bakery job: Paul Chambers, training and development manager, Pipp & Co
Having celebrated 50 years in the trade in 2025, Chambers says he still doesn’t want to retire and is kept going by young bakers eager to learn
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Product NewsHeyLo! unveils low-carb protein crackerbreads made with lupin flour
Leeds-based company says the upcoming launch of its latest keto-friendly NPD is timed to land at the height of the January reset
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NewsJason’s Sourdough unveils plans to launch 100% wholemeal loaf
The UK’s third biggest bread brand revealed its NPD team has been busy developing a new loaf made entirely with wholemeal flour and therefore not requiring folic acid fortification
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OpinionSweet, savoury, and slightly overstuffed: a day in the life of a bakery explorer
Life as a bakery editor can be tough, especially when you’re eating your way around London bakeries. Here, Amy North shares her top tips for such adventures
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OpinionCost-saving recipe changes could hurt chocolate biscuit brands
Matt Herbert, co-founder and CCO of brand tracking platform Tracksuit, uses UK biscuit market data to explore the potential impact of chocolate coating reformulation
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Product NewsRevealed: British Baker’s top 10 bakery launches of 2025
There was innovation aplenty to keep the bakery market fresh and exciting in 2025, with crumpets, coffee slices, and indulgent cookies making the list
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Product NewsComfort and joy: new treats unveiled by craft bakery brands for Christmas 2025
Among the seasonal offerings launched this year are sweet & salty cakes, biscuits designed like Christmas decorations, and savoury pastries stuffed with all the trimmings
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NewsJason’s Sourdough overtakes Kingsmill to become Britain’s third biggest bread brand
Made by Geary’s Bakeries, the brand has rocketed up the bread charts as it aims to make “Jason’s a staple choice for more people, more often”
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NewsHoney brand Hilltop makes a play for pie filling and bakery market
Under new umbrella brand Hilltop Food Group, the firm has invested in its manufacturing footprint to meet demand for pie fillings, nut butters, and more