All NPD articles
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NewsBritain’s Best Cake 2026 winner revealed
Two Magpies Bakery stole the show, walking away with four category awards plus the overall title for its Miso Caramel Hazelnut Brownie
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Product NewsGreggs completes sausage roll trilogy and unveils new breakfast wrap
New Chicken Roll joins the bakery’s chains famous sausage roll and vegan roll, while a new Hot Breakfast Wrap is being trialled across Yorkshire
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Product NewsSlice of breakfast indulgence: St Pierre launches croissant loaf
Grupo Bimbo-owned brand said new hybrid product combines the familiar sliced loaf format with the light, flaky texture and rich flavour of traditional croissants
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NewsEquipment suppliers unveil innovative machinery, tools, and solutions
From automated cookie frosting machines to dough scoring blades, equipment suppliers have rolled out new kit to enhance bakery production
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Product NewsNew bakery products launching at The UK Food & Drink Shows 2026
Indian baked goods, brownie bites and flavoured pastry cases are among the new products visitors will be able to see at the event in April
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Product NewsNew York Bakery launches sourdough bagels
Grupo Bimbo-owned bakery brand is tapping into growing consumer demand for artisanal bakery options and speciality loaves with its new kibbled wheat-topped sourdough bagels
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Promotional featureHow British bakers are solving the texture-taste-sustainability trilemma
How UK bakeries can deliver on the current trilemma of texture, taste and sustainability, while still offering healthy nutrition.
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Promotional featureFilled with potential: overcoming technical challenges in sweet bakery fillings
How to resolve technical challenges posed by multiple (and sometimes conflicting) demands for sweet bakery fillings.
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InterviewThe Wrights direction: centenary celebrations and its plans for the future
Celebrating a century in business, Wrights is balancing its rich heritage with fresh ideas, new formats, and a renewed ambition for the next 100 years
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NewsBaking a fool of you: brands unveil unbelievable news on 1 April
A regenerative wheat crop circle, fish finger iced buns, and toast-scented hair gel have all been announced by bakeries and suppliers on this most suspicious day of the year
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Product NewsDélifrance unveils premium hot sandwich range of familiar favourites and artisan options
Bakery supplier is looking to tap into the renewed growth of the UK premium sandwich market with the likes of Ham Hock Sourdough Melts and Cajun Chicken Ciabattas
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NewsIngredients innovation: powdered tiger paste and nut-free marzipan among latest launches
A powdered version of tiger paste, a nut-free alternative to marzipan, and fruit crispies designed to add some bling to desserts are among the latest ingredients rolled out for the bakery market
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FeatureTotes amazing! How bakeries are building community through merch
From pun-laden caps to cheeky tote bags, bakeries are discovering how the right merch can spark loyalty, celebrate local culture, and keep their brands front of mind long after the bakes are gone
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Product NewsSavoury innovations: new baked snacks, scones, pasties, quiches, wraps, and more
Free-from snacks, cheesy scones, and on-trend flavours in quiches and pizza are among the latest savoury bakery innovations
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Product NewsCosta, Greggs, Pret, and Subway unveil new bakery items for spring 2026
Twists on Easter traditions, Asian-inspired sandwiches, and on-trend flavour sweet treats are among the seasonal bakery items launched at UK coffee and food-to-go chains
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Product NewsEaster 2026: bakers unveil new cakes, biscuits, doughnuts, pastries and more
Chocolate-laden sweet bakery treats are abound this Easter, while some twists on traditional recipes and noteworthy flavour combinations are also showcased
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OpinionCrossing the line? How hot cross buns became the seasonal sandwich carrier of choice
Hot cross buns are no longer just for toasting and buttering – bakeries, coffee chains and supermarkets are turning the Easter classic into a bold new sandwich carrier
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NewsCornish Bakery’s new concept blurs the lines between bakery and casual dining
Called Rise by Cornish Bakery, the new concept will be rolled out at larger sites in key locations and will serve a range of small plates as well as alcoholic beverages
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News‘Clean deck sliced white’ and shopping centres: Nick Ayerst on Gail’s plans for 2026
Managing director reveals Gail’s is looking to expand its presence in retail with a sliced white loaf while estate expansion will continue with new shopping centre locations on the horizon
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NewsHeyLo! makes debut in chilled bakery category with Planet Organic listing
Leeds-based functional bakery brand is launching four core products in a new chilled format across the health and sustainability-focussed retailer’s estate of eight London stores