All NPD articles
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NewsPink guava and mango habanero among flavours driving sweet bakery NPD
From pink guava, fig & honey, and mango habanero, new analysis of social media mentions has highlighted growing trends for more adventurous flavour combinations in sweet bakery
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Product NewsInside St. Ewe’s £13m investment behind new free-range liquid egg range
Years of learning pasteurisation “the hard way”, collaborations with chefs and Italian equipment suppliers, and a brand-new 32,000 sq ft facility have supported the launch of three new liquid egg products
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Product NewsJason’s Sourdough launches Crumpet Thins
Described as having a ‘lighter, crispier texture’, the Thins build on the success of Jason’s Proper Sourdough Crumpets which marked its first foray outside of bread
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Product NewsFrom smiling scones to penguin snacks: latest savoury bakery launches unveiled
The savoury bakery category has welcomed two converts from the sweet side, plus new deep-filled pies, Caesar salad wraps, and football-inspired rolls
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Product NewsWildfarmed unveils sliced Simply Sourdough loaf
Regenerative food and farming business is venturing into the wrapped sliced sourdough market with a clean-label loaf made with 100% Wildfarmed regenerative flour, water, and salt
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Product NewsBakery ingredient innovations target nutrition, texture, indulgence, and more
New ingredients rolled out for UK bakers include those that enhance gut-healthy fibre content, gluten-free structure, and sodium reduction along with others elevating indulgence
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Product NewsGreencore’s £900k site investment behind new sweet and nutty sandwich at M&S
Retailer’s latest food-to-go innovation was made possible by a £900k investment from long-term supplier partner Greencore in a dedicated production facility which handles nuts at its Northampton ‘fortress factory’
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Product NewsCookie brand Floozie takes a flavour journey across 24 countries
Highlights include a miso dulce marshmallow cookie, a brown butter & guava jam cookie, and chocolate-covered marshmallow cookie based on a Danish flødebolle
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FeatureFrom Biscoff to Nutella: how big brands are powering bakery growth
Biscoff, Nutella, Marmite, and even Guinness are all lending their star power to bakery products as consumers seek comforting, familiar flavours and quality reassurance at every turn
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NewsGovernment ‘significant underestimates’ cost and impact of NPM reform
New research from Oxford Economics found that the average one-off costs of the policy to manufacturers could be as much as 50x more than the government’s estimates
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Product NewsMatcha to minions: bakery brands unveil flavour twists and limited-edition launches
Cookies, doughnuts, and bento cakes are among the new products to embrace matcha while others tap into demand for smaller bites and indulgent sharing opportunities
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Product NewsNew summertime bites rolled out by Bakery 79, Costa, Gail’s, and Paul Bakery
A Parma Violet doughnut, chicken gyro, Italian tomato brioche bun, and pistachio pastel de nata are among seasonal innovations unveiled at coffee shops for summer
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Product NewsLidl unveils Cooper the Caterpillar celebration cake
Lidl is set to take on the likes of M&S and Aldi in the celebration cake arena as it has unveiled its very own chocolate caterpillar cake
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Product NewsTesco Finest bakery range reset: inside the changes
Twenty-two new products have been rolled out including Chocolate Sourdough Crumpets and Tiger Bloomers while the retailer has sought to reduce or remove additives from other bakery items
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Product NewsWenzel’s rolls out new focaccia pizzas, sandwiches, and football-themed treats
Watford-based family-owned chain says the launches reflect its continued focus on product innovation, customer demand for convenient food-to-go options, and seasonal offerings
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FeatureSun, scrolling, and sweet treats: top bakery trends for summer 2026
Social-first sweet treats, sweet ‘n’ spicy picky bits, and fresh, fruity flavours are among the trends playing out on the bakery scene this summer
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Product NewsFrom brioche to focaccia: new buns, rolls, and bread hit UK market for summer
Flavoursome and football-themed buns, as well as authentic Italian focaccia and Lebanese flatbread, are among the latest launches from bakery brands
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Product NewsWaitrose revamps patisserie range with trend-led sweet treats
The retailer has added 16 new products to its patisserie range including crookies, loaded cookies, and croissant cubes, all priced between £1 and £2.40
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Product NewsBakery equipment innovations: ovens, freezers, trays and more unveiled
Among the developments are non-stick baking trays that don’t contain ‘forever chemicals’ and cake tiers that you can plant and grow flowers once the wedding party is over
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Product NewsCooplands teams up with Ainsley Harriott for spicy summer range
The TV chef spent time in Cooplands development kitchen to create the new items which includes a Chilli Brownie and Jerk Chicken Pizza