All NPD articles
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Product NewsM&S unveils new range of topped and deep-filled doughnuts
Building on last year’s success of its Chunked N’ Loaded Cookies, the retailer has launched a new four-strong range of ultra-indulgent doughnuts at in-store bakeries
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Product NewsJerk chicken, beef rendang, and double-sized pies: innovation for British Pie Week 2026
Globally-inspired recipes transposed into a pastry encased format are among some of the limited-edition pies launched for this week’s celebrations
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FeaturePastels, puddings, and playfulness: top bakery trends for Easter 2026 revealed
Pastels, puddings, and playfulness are among the top trends driving innovation this year as bakers look to secure their share of the season’s sales opportunity
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Product NewsHeavenly Desserts expands into retail with traybake range
Premium dessert parlour chain has unveiled a three-strong range of take-home traybakes based on its most popular flavours as part of a new retail strategy
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Product NewsHybrid hits and brand collabs lead latest sweet bakery launches
French toast waffles, cloud pancakes, and several collaborations with big chocolate brands are among the latest sweet bakery innovations
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InterviewMy bakery job: Danny Parsons, senior concept developer, Bells of Lazonby
“Working in the free-from space in particular is a food adventure” says Parsons, who helps create new free-from sweet bakery products for the We Love Cake brand
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Product NewsSupermarkets unveil new hot cross buns for Easter 2026
Dessert flavours continue to dominate the hot cross bun scene as retailers opt for indulgence, with tiramisu and cherry Bakewell among the prevalent flavours
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ReportsBakery NPD Guide 2026
NPD is crucial to bakery but the journey from idea to bestselling bake can be complicated as product developers must identify trends, overcome challenges, and understand processes along the way
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Product NewsGail’s wakes up to flavour this spring with new buns, cakes, and cookies
A Taleggio & Mushroom Savoury Bun, a Malted Chocolate & Stout Cake, and a filled cookie are the new seasonal bakery creations from the high street café chain
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NewsChocolate alternative Win-Win signs UK distribution deal and launches bake-stable chips
Exclusive partnership with ingredients supplier Keylink will see cocoa-free products distributed across the UK with a new range of chocolate chips unveiled for bakers
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NewsFinsbury Food Group creates innovation director role to shape investment strategy
Neil Rockliff, who previously oversaw NPD at Samworth Brothers and Greencore, will help align innovation strategy with investment planning at the manufacturer
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Product NewsPistachio doughnut kicks off NPD pipeline for Baker & Baker’s rebranded premium range
Relaunch of the sweet bakery manufacturer’s Black Label range aims to resonate more with retail and foodservice customers by tapping into social media-fuelled consumer trends
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Product NewsLovin’ from the oven: bakers craft new sweet treats for Valentine’s Day 2026
It’s all gone heart-shaped at bakeries across the country as they embrace the Valentine’s season with themed NPD
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NewsPoint74 and Mondra unveil new NPD and sustainability solutions for bakeries
One new tech platform helps SME food manufacturers develop and launch recipes faster and more effectively while the other measures and validates carbon footprint reductions
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Product NewsBooths aims to make café menus ‘irresistible’ with raft of new bakery items
Pistachio French Toast, an Eton Mess Filled Croissant, and a Chicken & Bacon Caesar Club are among the new bakery items recently launched at the high-end retailer’s cafés
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Product NewsNew yeasts, extracts, concentrates, and caramels among ingredients launches
Ingredients that improve the functionality or flavour of baked goods, or reduce egg or cocoa in recipes, have been unveiled by suppliers
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NewsM&S launches ‘most requested innovation’ in gluten-free Colin the Caterpillar cake
Said to be the most requested product in the retailer’s history, the gluten-free cake has taken years to perfect and required investment in a brand-new facility inside the supplier’s existing bakery
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Product NewsNew year, new treats: brands roll out indulgent sweet bakery NPD
Strawberry Matcha Doughnuts, Golden Cinnamon Digestives, and Butterscotch & Pecan Knots are among the new sweet bakery goodies launched in 2026 so far
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Product NewsTesco unveils bakery items for Valentine’s Day 2026 celebrations
Pastries, pies, and puddings are among the new Tesco products helping shoppers create a memorable experience in on Valentine’s Day
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Product NewsWarburtons launches new Fibre Fix range to help tackle UK fibre gap
New loaf and rolls feature a diverse seed and grain blend alongside wheat bran, delivering around 8g of fibre per 100g with added calcium to aid the normal function of digestive enzymes