All NPD articles
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InterviewMy bakery job: Amirah Patel, Production and Quality Co-ordinator, Simply Doughnuts
Despite working in a sector that is “still quite male-dominated”, the 23-year-old woman has been quickly promoted to the production management role at the Blackburn-based manufacturer
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Product NewsM&S expands ISB range with new filled and topped cookies in on-trend flavours
Retailer has unveiled a new range of premium Chunked N’ Loaded cookies available in three flavours – Chocolate & Hazelnut, Raspberry Cheesecake, and Pistachio
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Product NewsGail’s launches new heritage grain sourdough, crispbread, and shortbread
Bakery chain unveils three new bakes developed as part of its sustainability initiative ‘The Wheat Project’, with heritage wheat supplied by nine organic farmers across the UK
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Product NewsPastry chef Jesús Escalera creates dessert menu for Qima Café
The chef has created a series of desserts designed to explore coffee, storytelling, and quality patisserie
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Product NewsMaryland line-up expanded with chocolate chip cookie sandwich biscuit
The launch is the first new format for the Maryland brand in more than a decade
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Product NewsHitting the sweet spot: bakers reveal latest product innovations
Sweets-inspired cake, cheesecake-inspired snacks, flag-inspired pastries, and tennis-inspired desserts are among the raft of new sweet items recently rolled out by bakers
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NewsCo-op Wholesale’s evolving ISB offer a success story for independent retailers
New premium product lines are being introduced to the in-store bakery offer supplied by Co-op Wholesale, which now makes up 31% of convenience retail sales
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NewsCosta unveils new store design with open-plan counter plus summer NPD
Coffee chain has refurbished its Great Portland Street site in central London, with the design aimed at delivering an elevated coffee experience for every kind of visit
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OpinionViral M&S strawberry sandwich is a lesson in product development
Consumers are looking for something shareable and M&S is delivering it at a price point which allows for many people to get in on the conversation, says British Baker editor Amy North
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Product NewsCo-op jumps on hottest trends for summer 2025 bakery launches
From spicy savouries to wraps with dips, sweet treat hybrids to seasonal fruit-filled desserts, Co-op is warmly embracing bakery trends in its summer range
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Product NewsM&S and Subway launch sandwich twists on traditional British summer dessert
Japanese sandos are the inspiration behind the new Red Diamond Strawberry & Creme Sandwich at M&S, while Subway is giving away Strawberries & Cream Subs as a Wimbledon-themed promotion
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FeatureMatcha, texture, and spice: top bakery trends for summer 2025
Vibrant colours, earthy flavours, and a decent dose of heat are some of the trends found in baked goods this summer
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NewsHill Biscuits breaks 170-year sweet habit by expanding into savoury crackers
Source: Hill Biscuits Hill Biscuits has launched its first-ever savoury product in 170 years of bakery manufacturing. The Manchester-based firm revealed it partnered with Cerealto UK – the company that acquired the majority of its shares from LDC last year – to introduce a new line of ...
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Product NewsBakery while the sun shines: Wenzel’s and Sponge roll out new seasonal ranges
Dubai chocolate, American-style delis, and British beach holidays are among the inspirations behind new summertime NPD from the bakery chain and online retailer
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NewsCoffee shops streamline menus to compete with food-to-go
However, the latest Menu Tracker Quarterly Download from Lumina Intelligence also highlights a steep increase in the average price of food items through this channel
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NewsDanish bakery Ole & Steen reaps rewards of refocused strategy
EBITDA rose by 25% to £4.9m while turnover also increase 5% as the firm invested in its production facility, extended its opening hours, and embraced seasonal NPD including a new range of open rye sandwiches
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Product NewsTesco unveils on-trend desserts, pizzas, and Italian breads for summer
Zesty citrus, rich chocolate, and pistachio are among flavours featuring in new seasonal desserts, while premium pizzas and breads take inspiration from Italian regions
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Product NewsDeli Kitchen introduces new naans, pinsa, buns, crumpets, and snack breads
Signature Flatbreads-owned retail is tapping into trends for world flavours and healthier baked goods with its six-strong line-up of ‘beyond core bread’ NPD
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InterviewMy bakery job: Sophie McGregor, co-founder, Griddle
“Don’t spend money on branding in the early stages: test your product, listen to your customer, and make sure your supply chain is watertight,” advises the 34-year-old co-founder of the frozen waffle brand
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Product NewsSummer of bakery love: brands unveil new seasonal sweet treats
Strawberries & cream macarons, raspberry & lychee pastries, and hot honey Jaffa Cakes are among the recent sweet bakery innovations launched
