Kara, the foodservice arm of Finsbury Food Group, has teamed up with breast cancer charity CoppaFeel as part of a relaunch of its floured baps range.
The three-month partnership will see the business donate money from every case sold to the charity.
As part of the relaunch, a new Sourdough Floured Bap has been unveiled while Kara’s existing products – Floured Bap, Mighty Floured Bap, Premium Bap and Premium Deli Dog – will now be produced using a new recipe, the company said.
This has enabled the bakery items, which are supplied frozen and can be served either defrosted for a soft eat or baked from frozen for a crusty finish, to have a longer shelf life and achieve more flour coverage, Kara said.
The products, which have also been accredited by both The Vegan Society and Vegetarian Society UK are also being sold in revamped packaging.
A scatter print design emblazons the bag while the outer box is now made of “better quality” material, making it better for transportation, according to a spokesman.
“We’re absolutely thrilled to have partnered with CoppaFeel on this range and to play our part in the fantastic work that the charity does to educate and empower young people to be able to spot the early signs of breast cancer,” said Jane Olney, commercial director at Kara.
“We hope that operators really get behind this campaign and help support the charity. Kara also has a number of internal initiatives planned to further support the charity such as bake sales.”
Ellie Baldwin, corporate and community fundraising executive at CoppaFeel, added: “We really couldn’t do our important work without the generosity and support of both individuals and companies, such as Kara, who believe in our mission as much as we do.”
Earlier this year the company invested £1m to improve its Manchester production plant, which saw it upgrade a Lanham proofer line, which is used to make floured baps and seeded deli rolls.
At the time, Robin Mountain, Kara’s business unit director said improvements to the factory would also provide an opportunity for Kara to grow and expand further.
In February, Asda labelled its buns, baps and pancakes with stickers including ‘have a good feel – check your boobs today’ to raise awareness of breast cancer.