Gluten-free brand Mrs Crimble’s has introduced a Deeply Dippy chocolate macaroon to drive free-from snacking.
Available in 999 Co-op stores, the Deeply Dippy macaroons come as a 250g six-portion pack priced at £1.69.
Mrs Crimble’s said the launch signalled its growing presence in mainstream bakery as consumer popularity in free-from snacking continues to rise.
“We didn’t think we could make our choc macaroons any more indulgent, until we came up with the Deeply Dippy variety,” said Mrs Crimble’s brand controller Rebecca Vercoe. “With our normal choc macaroons we only covered the bottom of the cake in chocolate, whereas the Deeply Dippys are positively smothered in chocolate.”
“It’s fantastic that the Co-operative is bringing our new Deeply Dippy macaroons into the cake fixture. We are confident it will perform very well in this space.”
The Deeply Dippy macaroons have been recommended by the Coeliac Society.