Pizza chain Papa John’s has teamed up with Thom Whitchurch, the brains behind Britain’s first tiny cookery school, to create a pizza for bees in celebration of its latest NPD.
The ‘Beezza’ is less than one inch in diameter and is made with Papa John’s dough, passata and topped with wild flowers, including Forget-Me-Nots and Rose Geraniums, before being sprinkled with a mix of local pollen, rosemary and thyme.
The creation celebrates the latest launch from Papa John’s, The Bee Sting, which combines an Amarillo chilli base, topped with pepperoni, mozzarella, green chilli and a sweet wild flower honey drizzle.
Papa John’s will also be supporting the work of the Bumblebee Conservation Trust by giving out packs of native wildflower seeds to enable customers to grow plants that attract bees, and making it the online charity partner until 1 September, meaning online customers can donate their change.
“Bees are fundamental to the making of pizzas, so we wanted to give them a slice of the action and create one perfect for them while raising awareness of the well-publicised issue of declining bee populations both here in the UK and across the globe,” said Giles Codd, UK marketing director at Papa John’s.
“We hope the new Bee Sting pizza, goes down as well with our customers as the ‘Beezza’ did with the bees.”