Roberts Bakery has unveiled four new loaves with a focus on vitamins, minerals and other nutritious ingredients.
The business said it “has gone all out to create a range of loaves to help build up and boost the body’s natural defences at a time when we need it most”.
Rolling out to Tesco stores now, the line-up comprises two new bloomers in its Good for You range, an Ultimate Fibre Wholemeal and the Vit Hit 50% Wholemeal, 50% White loaf.
Described as high in fibre and low in fat, they are packaged in sustainably sourced paper packaging.
The new loaves are:
- Energy Balance Good for You Bloomer (rsp: £1.55): With oatmeal and a mixture of quinoa, watermelon and chia seeds, this contains magnesium “to support a healthy metabolism”. It is exclusive to Tesco
- The True Vitality Good for You Bloomer (rsp: £1.55): With whole hemp seeds, brown rice flour, malted wheat flakes and zinc “for a healthy immune system”. Also exclusive to Tesco
- Vit Hit 50% Wholemeal, 50% White loaf (rsp: £1.15): Half white flour, half wholemeal with the addition of seven vitamins and minerals, including thiamine B1, vitamin D, vitamin B6, calcium, iron, niacin and folic acid.
- Ultimate Fibre Wholemeal (rsp: £1.15): Replacing the baker’s classic wholemeal loaf, this has 8.7g of fibre per 100g, making it Roberts’ highest-fibre wholemeal loaf to date.
“Made using seeds, minerals, fibres, proteins and wholegrains, our new range makes use of so many ingredients that support better health and wellbeing,” said Roberts innovation director Alison Ordonez.
“Shoppers are increasingly interested in the nutritional and functional health benefits in bread and it’s never been more important as we think again about the importance of diet in protecting ourselves and our families, and strengthening our natural defences against infection and disease.”
The bakery has also produced a Heathy Hits Bundle, containing three of the new loaves as well as four wholemeal rolls and six Brown Sandwich Lites. This is available for delivery from Roberts’ new e-shop.
Ingredients and nutritional information
Roberts’ Energy Balance Bloomer
Wheat Flour (with added calcium, iron, niacin and thiamine), Water, Oatmeal, Seed Blend (chia, quinoa and watermelon seeds) (4.2%), Yeast, Wheat Gluten, Cocoa Powder, Magnesium Salt, Malic Acid, Salt, Fermented Wheat Flour, Vegetable Oils (sustainable palm and sunflower), Acidity Regulator: Potassium Carbonates, Flour Treatment Agent: Ascorbic Acid (Vitamin C), Sustainable Palm Fat.
Nutritional information per 100g: Energy 1064kJ / 251kcal; Fat 2.5g of which saturates 0.8g; Carbohydrate 44.0g of which sugars 2.4g; Fibre 4.9g; Protein 10.8g; Salt 1.0g and Magnesium 158mg.
Roberts’ True Vitality Bloomer
Wholemeal Wheat Flour (50%), Wheat Flour (White Wheat Flour (50%) with added calcium, iron, niacin and thiamine), Water, Malted Wheat (5.8%), Hemp Seeds (4%), Yeast, Brown Rice Flour (2%), Wheat Gluten, Salt, Vegetable Oils (sustainable palm and sunflower), Fermented Wheat Flour, Flour Treatment Agent: Ascorbic Acid (Vitamin C), Sustainable Palm Fat, Zinc Oxide.
Nutritional information per 100g: Energy 1006kJ / 238kcal; Fat 2.3g of which saturates 0.5g; Carbohydrate 40.2g of which sugars 2.7g; Fibre 7.3g; Protein 10.5g; Salt 1.0g and Zinc 8.6mg
Robert’s Vit Hit 50% Wholemeal, 50% White
Wholemeal Wheat Flour (33%), Wheat Flour (White Wheat Flour (33%) with added calcium, iron, niacin and thiamine), Water, Yeast, Salt, Vitamins and Minerals (contains: calcium carbonate, iron, niacin, Vitamin D, Vitamin B6, thiamine, folic acid), Emulsifiers: E471, E472e, (from sunflower and sustainable palm), Sustainable Soya Flour, Preservative: Calcium Propionate (to inhibit mould growth), Vegetable Oils (rapeseed and sunflower), Flour Treatment Agent: Ascorbic Acid (Vitamin C).
Nutritional information per 100g: Energy 957kJ / 226kcal; Fat 1.1g of which saturates 0.3g; Carbohydrate 42.7g of which sugars 3.0g; Fibre 4.7g; Protein 9.0g and Salt 1.0g.
Ultimate Fibre Wholemeal
Wholemeal Wheat Flour, Water, Wheat Fibre (2.0%), Yeast, Salt, Wheat Gluten, Emulsifiers: E472e, E471 (from sunflower and sustainable palm), Sustainable Soya Flour, Preservative: Calcium Propionate (to inhibit mould growth),Vegetable Oils (rapeseed oil and sunflower), Wheat Flour (with added calcium, iron, niacin and thiamine), Flour Treatment Agent: Ascorbic Acid (Vitamin C).
Nutritional information per 100g: Energy 957kJ / 226kcal; Fat 1.1g of which saturates 0.3g; Carbohydrate 42.7g of which sugars 3.0g; Fibre 4.7g; Protein 9.0g and Salt 1
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