Subway has rolled out a new range of elongated sweet and savoury bakery items, dubbed Footlong Sidekicks, across its UK and Ireland restaurants.
Billed as the perfect pairing to the brand’s footlong sandwiches or as a sharing snack, the range comprises cookies, churros, and tortilla wraps.
The new products are also being launched in German and Finnish markets following their January debut in the US, where they were said to have sold over 3.5m within the first two weeks alone.
The Footlong Cookie is described as thick, gooey and jampacked with chocolate chips, while the Footlong Churro is sprinkled with Cinnabon’s Makara cinnamon and sugar and served warm with a new caramel dip. The Footlong Dippers are tortilla wraps filled with either Turkey & Cheese, Pepperoni & Cheese, or Triple Cheese, served hot with a signature dip of choice.
In addition, Subway has unveiled the All-Star menu comprising two new footlong sub sandwiches – All-Star Chicken and All-Star Chimichurri Steak – along with the new Waffle Fries side.
The All-Star Chicken features rotisserie-style chicken, streaky bacon, American-style cheese, lettuce, tomatoes, cucumbers, red peppers, red onions, crispy onions, and garlic & herb sauce. Meanwhile, the All-Star Chimichurri Steak is made with Philly steak, American-style cheese, peppered cheese, lettuce, tomatoes, red peppers, red onions, jalapenos, crispy onions, and newly launched chimichurri sauce.
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Subway has also invested in a major revamp to its digital experience for customers, with a brand-new app, an improved Subway Rewards loyalty programme, and the introduction of self-service kiosks at stores.
“We’re doubling down on our global digital commitment”
The new interactive kiosks, which are being rolled out nationwide to be in every UK store by the end of the year, join existing digital menu boards that allow customers to send orders directly to the kitchen in real time. Subway’s new app can also be used to place orders online. The company noted that restaurants which had piloted the integrated digital experience had seen an increase in sales and streamlined operations.
The Rewards programme lets users collect points for every purchase, which can then be converted into ‘Subway Cash’ to spend on any menu item (no minimum spend required). Subway claimed this provided “added flexibility and convenience” and was a unique offering within the UK’s quick-service restaurant industry as points could be redeemed without being linked to any promotion.
“Digital integration and growth continue to be a key focus of Subway’s transformation journey, and, over the past few years, the brand has made impressive strides,” said Dan Holm, VP of Global Digital, Payments & Off-Premises at Subway. “As we think about Subway’s future, we’re doubling down on our global digital commitment to streamline and simplify the guest experience from start to finish and improve operational efficiencies for our franchisees.”
A current special offer running till 30 June sees registered members of the Subway Rewards programme enjoy 50% off a footlong sub (limited to once per week each).
The sandwich chain was operating 2,291 UK stores at the start of the year, which saw it place third behind Costa and Greggs in the Bakery Market Report 2024’s list of the Top 75 out-of-home businesses.
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