Start date: Tuesday, November 25, 2025
Start time: 4:00 PM GMT
Join us for an insightful webinar, part of the ‘More than Only Food & Drink’ campaign, where we uncover the rich tapestry of EU baking traditions.
Gain a deeper understanding of how historical influences have shaped the EU bakery industry and continue to drive innovation today.
Explore the transformative impact of modern trends, artisan techniques, and fusion innovations on the UK bakery scene.
This session is a must-attend for industry professionals looking to stay ahead in a competitive market.
Speaker
Simon Atkins, bakery advisor, More than Only Food & Drink Campaign
Simon Atkins is a seasoned food industry expert with over 40 years of experience. With a background as a Technical Baker, he has managed accounts for top UK retailers, served as a senior buying manager at Tesco, and led international initiatives. Simon founded a Cookery and Bakery School, earning the Chamber of Commerce’s New Business of the Year Award, and has worked with global brands like McDonald’s and Subway. As a consultant, he continues to drive innovation and success across the food sector.
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