Ingredients provider Tate & Lyle has launched a new website dedicated to fibre fortification.
The new website aims to serves as a resource to help food and beverage manufacturers meet demand from consumers for fibre-enriched food.
This comes as The Scientific Advisory Committee on Nutrition (SACN) has advised the government to radically reduce intake of free sugars in the population’s diet, but increase fibre consumption.
Nancy Gaul, senior category marketing manager, health and wellness, Tate & Lyle, said: “Consumers around the world are not getting enough fibre in their diets. This represents a major opportunity for food and beverage manufacturers to respond by providing great-tasting fibre-fortified products. Tate & Lyle has a unique range of fibres and deep formulation expertise, and we are excited to work with our customers to help them bring extraordinary products to market.”
The website includes resources that advise manufacturers how to fortify foods, select the right fibre to ensure products deliver on taste, and research into science-based ingredient solutions to help bridge the fibre intake gap.
“In today’s food and beverage marketplace, manufacturers are wading through an ever-changing tide of consumer demand for healthier and tastier options,” said Courtney Kingery, director global product management, health and wellness, Tate & Lyle. “Consumers are looking for options that offer digestive health benefits, include fewer calories from sugar, offer cleaner labels… and the list goes on. Fibres can actually help manufacturers meet all of these needs.”
The website can be found at www.tateandlylefibres.com.