Pork Farms has launched a new major on-pack promotion that will begin in stores in the upcoming weeks.

Claiming to be one of the biggest on-pack promotions to date, The ‘Great Summer Giveaway’ will be supported by a major TV advertising campaign that will broadcast in the summer.

The on-pack promotion will be in stores from 5 June and will run for three months. Shoppers simply enter a code off the promotional packs through the new Pork Farms’ site. Each code will be entered into the draw to win the £45,000 motor home.

As well as being entered into the draw, shoppers will also receive a prize which could be one of a 100 hundred free holidays, or up to £50 off a Haven holiday.

Michael Holton, brand and marketing manager at Pork Farms, said the on-pack promotion was on a huge scale, running across more than three million packs.

“For our retailers this should prove to be a huge sales driver, hitting a key buying point for Pork Farms’ products,” said Holton. "The on pack promotion should create a major buzz during a key trading period in the category.  We are all really excited about the campaign and the potential impact on sales."

In April 2017, Pork Farms supplier Addo Food Group was sold in a deal backed by private equity firm LDC.