Ross Yates Dawn Student Ambassador 2021

Source: Dawn Foods

Dawn Foods has appointed a third student ambassador for 2021 as part of its ongoing partnership with University College Birmingham (UCB).

Ross Yates, a final year undergraduate studying Bakery & Patisserie Technology will work the bakery ingredients supplier on projects and campaigns including recipe development, insight blogs, and social media activity.

Yates said he looked up to chefs including Nigella Lawson and bakery YouTuber Cupcake Jemma, and enjoyed shows including Great British Bake Off.

“These inspirational bakers led me to learning how to bake in the kitchen at home and get my family involved too. I am autistic so having everyone baking at home really encouraged my passion,” he added.

Yates, who completed Level 2 and Level 3 Professional Bakery Diplomas as alternatives to A Levels before starting his degree, is particularly interested in food manufacturing, and keen to find out more about how bakery products are brought to market.

He will join fellow students Jonah Street and Krystal Jenkins as ambassador.

“The Dawn Student Ambassador programme with UCB goes from strength to strength and we’re delighted to be working with Ross as well,” Jacqui Passmore, marketing manager UK and Ireland at Dawn Foods.

“The last 12 months have been particularly difficult for students on bakery degrees as they just have not been able to have the essential practical experience due to campuses being closed. We are looking forward to soon being able to welcome our new student ambassadors to the Dawn site for hands on recipe creation sessions with our development chefs.”

To find out more about how bakery students have been coping throughout the pandemic, read our Q&A with Vaishnavi Vora.