Seven hundred people from across the whole of the grocery industry gathered at the Hilton on Park Lane for the annual Diamond Ball last week.
Attended by key industry figures, a diamond draw took place and raised over £10,500, with one lucky guest winning a diamond necklace worth nearly £4,000.
To celebrate the 2016 UEFA European Championships, an auction for four match tickets to England versus Wales also took place, and raised £10,000.
The money raised will enable the GroceryAid charity to look after at least 187 beneficiaries within the year, both financially and in terms of practical support.
Last month, GroceryAid announced that Asda’s chief merchandising officer, Andrew Moore, was the new president of its fundraising committee.