Latest sandwich sales figures show a hike in sales of baguettes in supermarkets and continued growth in wraps.
The figures from IRI show sales of baguette sandwiches in the supermarket sector were up 45% over the 52 weeks to April 1. Wrap sales grew 16%.
Overall market growth was 3.9% over the period with the only area of decline low-fat and low-calorie products. Sales of these were down 12.5%.