Quality, variety and convenience are driving the growth in premium baked goods, argues Wirral-based BakeMark. This is forcing bakers to juggle already-stretched resources

to meet demand.

Using its range of cake mixes means bakers can spend less time weighing and measuring and more time devoting their efforts to creativity, argues the firm.

BakeMark offers a broad range of ready-to-use cake mixes under the Craigmillar brand. The mixes include ginger cake, rich fudge brownies and Madeira Cake. For a US-style treat, says the firm, bakers can use its American muffin mix, which it claims produces light muffins every time.

BakeMark says that bakers can put their personal stamp on the cakes made using its mixes by adding ingredients such as chocolate chips or sultanas to increase consumer appeal.