A new wave of healthy bakery products could hit the market after the publication of industry guidelines for labelling whole and half portions of fruit and vegetables in ’composite’ food products.

The Fabulous Bakin’ Boys and United Biscuits (UB) have recently launched bakery products that contain a whole portion of a person’s recommended ’five-a-day’ fruit and vegetables, but further new products could follow after the IGD issued guidelines on half and full portions in composite products.

Bakery companies UB and Greencore helped develop the voluntary recommendations, which state that a product must contain 80g of fresh fruit or 30g of dried fruit to make a ’full portion’ claim. Salt, sugar and saturated fat content must also be limited to no more than 30% of a person’s guideline daily amount for sugar and sat fat, and 40% for salt.

Earlier this year, the Fabulous Bakin’ Boys launched Fruit ’N Oat Slices and UB launched go-ahead Fruit Bakes, which both contain one whole portion of fruit.

"Composite foods are an important source of fruit and vegetables in the diet. Labelling the number of portions in composite foods helps consumers to increase their five-a-day intake and encourages food businesses to add more fruit and vegetables to their products," said Joanne Denney-Finch, IGD chief executive.