Burton’s launches Maryland Crispies
Burton’s Biscuit Company is expanding its range of Maryland Choc Chip Cookies with the launch of Maryland Crispies.
The Maryland Choc Chip Cookie range, which Burton’s claims is the nation’s favourite cookie, is expanding with two new Crispie variants, Choc Chip & Coconut and Choc Chip & Caramel.
Launching in Tesco, both have an RRP of £1.15 (145g x 20 SRP), featuring 10g cookies “which combine the excitement of large cookie flavour experience with a light, crisp texture”, according to the company.
David Costello, head of category and shopper management at Burton’s, said: “In recent years there has been an explosion of new flavours and textures within large cookies, but there has been much less innovation in more permissible, smaller cookies.
“Innovative Maryland Crispies provide a very different texture and flavour experience, but in an everyday 10g cookie, to meet everyday treating occasions.”
The launch follows the recent introduction of Maryland Cookie Bites, “chocolate enrobed cookie bites in a pouch format”, targeted at the growing sharing occasion.
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