Pladis extends Go Ahead with snacking bar NPD

Pladis has extended snacking brand Go Ahead with two new ranges – Nutty Crunch and Fruit & Nut Breaks.

Nutty Crunch is described as a wholesome baked bar with a vanilla drizzle and is available in peanut or hazelnut variants. It has an rsp of £2.29 for six 19.5g bars.

Fruit & Nut Breaks are cereal bars made with fruit and nut pieces with a dark chocolate base in apricot & hazelnut or almond, coconut & chia seed variants. They are available in boxes of five 20g bars with an rsp of £1.99.

The NPD, which is rolling out to major retailers throughout January, are under 100 calories per bar and are also a source of fibre.

“We’re excited to be launching not one, but two new Go Ahead ranges just in time for the key New Year sales period,” said Christopher Owen, marketing controller at Pladis UK&I.

He added that the current Go Ahead portfolio was typically eaten in the morning, and that the NPD would target consumers looking for “better for you” snacking options throughout the day.

“We’ve noticed trends for wholesome ingredients and low-calorie options, and with two in five people (41%) purchasing Go Ahead because our snacks are low in calories, we believe there will be strong consumer demand for the introduction of these great-tasting, under-100-calorie snacks.”

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