Mrs Crimble’s is aiming to raise at least £25,000 for Breast Cancer Campaign this month, with the launch of its Cranberry Macaroons.
The wheat-free bakery business has created the biscuit products for supermarkets Tesco, Sainsbury’s and Morrisons in order to raise 10p from every pack of six large macaroons for the charity, which researches cures for breast cancer across the UK and Ireland.
Jeremy Woods, MD at Mrs Crimble’s, said: “We are delighted to be linking up with this remarkable charity. The battle against breast cancer is far from over, and we have every hope that our fundraising will help save lives.”
Product packaging features the Breast Cancer Campaign logo and predominantly uses pink to signify its link with the charity. Mrs Crimble’s is also encouraging consumers to buy the charitable products by offering the chance to win one of 10 Mrs Crimble’s Breast Cancer Campaign Hampers if they send empty packs back to the company.