Ailing US wholesale bread and cake distributor Interstate Bakeries is radically revamping its range to focus on ’natural’ products. The firm, alongside eight of its subsidiaries, recently saved 22,000 jobs after successful financial reorganisation, following over four years in bankruptcy. Based in Missouri, Interstate produces popular American brands such as Hostess Twinkies and Wonder Bread.
The new national brand of all-natural breads will be called Nature’s Pride. The bread contains no artificial flavours or colours, no high fructose corn syrup, trans fats or artificial preservatives. It is the company’s first complete line of bread products to be introduced in several years. CEO Craig Jung said it "marks a new beginning" for the company.