Nestlé Kit Kat Chunky Caramel is now available in the hospitality sector, following a retail launch earlier this summer.
The new bar is being supported by a £7m media campaign, including TV and outdoor advertising, digital, sampling and PR, all designed to target 16- to 34-year-olds, drive awareness and trial and increase category growth.
Martin Lines, marketing director, Nestlé Professional, said: "Despite the recession, consumers are still opting for affordable sweet treats. We are confident that this new product will provide caterers with a tangible means of boosting their bottom line profits."
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