Dave Roberts, Lucy Baylem

Dawn Foods

Sweet bakery specialist Dawn Foods has promoted Dave Roberts to national account controller for the UK, from his previous role as national account manager.

Roberts will report to the commercial director for Europe and be responsible for spearheading growth in finished products, working closely with customers to build long-term partnerships.

Roberts has 30 years’ experience in the food industry and 15 years’ sales management experience in the sweet bakery sector, working with all major UK retailers.

Dawn Foods has also appointed Lucy Baylem as bakery technician for its Evesham site. Baylem joins after gaining professional qualifications in Bakery Cake Decoration and Sugar Flowers. Her role includes producing samples of Dawn’s American sweet bakery products for customers across Europe.

John Adams, Doug Robertson

Food from Britain

John Adams, former chief executive of the Rural Development Service and acting director general for Living Land and Seas, has taken up the post of interim chief executive of Food from Britain (FFB).

He succeeds David McNair, who took early retirement in May. Lady Sylvia Jay, chairman of FFB, said Adams’ wealth of experience made him an ideal person to move the organisation’s work forward.

FFB has also appointed Doug Robertson as vice-president of sales and marketing for its Canadian operation FFB North America. He was formerly head of sales at Canadian distributor SunOpta.

Mark Hand, Michaela Lewis, Paul Bloomfield, Joanne Bass, Michelle Hughes, Kevin Oram


Independent Welsh baker Brace’s is strengthening its team to help support a planned expansion into south-west England.

Mark Hand has joined as head of transport and distribution, having spent 17 years at Safeway as head of transport, while Michaela Lewis has secured the role of transport co-ordinator following two years at the Freight Transport Association.

Paul Bloomfield has joined the firm as an assistant accountant charged with accounting for production at both the firm’s Gwent bakeries, while Joanne Bass assumes the role of school visitor. She is working towards her MSc in public health and health promotion. Her duties will include redesigning the school presentation materials, healthy eating advice and recipes for Brace’s website and visiting schools.

Michelle Hughes has been promoted to the new role of head of communications and Kevin Oram to the role of driving trainer.

Chris Baker


Fruit ingredients supplier Cobell has appointed Chris Baker to head up a new aseptic packaging facility, which opened last month.

Cobell joins from soft drinks producer Bottlegreen and will be responsible for ensuring the facility reaches its full potential. He is aiming to get British Retail Consortium and Soil Association accreditations for the plant.