The importance of reducing packaging waste was highlighted by a companies including Tesco and Asda, at the Baking Industry Summit, on Corporate Social Responsibility (CSR), held on 27 November.

Tesco is keen to reduce packaging in bakery as part of the company’s overall target to reduce packaging by 25% by 2010.

"We are on track in bakery and have already reduced it by 11%, by for example, reducing the thickness of bread bags as well as changing the cutter size so those bags are smaller," explained Lucy Neville-Rolfe, executive director (corporate and legal affairs), Tesco.

Packaging for cakes will be a particularly important focus for Tesco over the coming year, she added.

Huw Edwards, supply chain director at Asda, said that bakery manufacturers could do more to reduce packaging on products. "We’ve reduced packaging in bakery by 18%," said Edwards, which equates to 870 tonnes a year of packaging that won’t end up in landfill.